Archive for the Email Marketing Category

128% higher click-through rate – what are the best email subject lines?

128% higher click-through rate – what are the best email subject lines?

Who doesn’t want to generate more sales from your email list? We’ve all heard the money is in the list, but this article shows there is money in the subject line … what are the best email subject lines? I was heading away for the long weekend.

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Is email list rental coming back in style?

Is email list rental coming back in style?

Imagine my delight when the Author of “Email Marketing Rules” and Research Director at Litmus published a survey about email list rental. I’ve responded to both the short version of have you done an email list rental? on the Litmus blog and also on their LinkedIn page.

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