128% higher click-through rate – what are the best email subject lines?

/September 6, 2017/doug morneau
128% higher click-through rate – what are the best email subject lines?

Who doesn’t want to generate more sales from your email list?

We’ve all heard the money is in the list, but this article shows there is money in the subject line … what are the best email subject lines?

I was heading away for the long weekend.

Caught a glimpse of email as I was logging off.

So I flagged in my reading file.

Skip Labor Day For Back-To-School Email Promotions

“New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day.

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016.”
by Jess Nelson, August 31, 2017, published in Media Post

Read the entire email post

We all know that generating sales is a process with sometimes many steps. Using email marketing is no different. Each step has it’s own job to do.

  • The right people on our list – quality, they have budget and can make the buying decision
  • Deliverability – getting your email to your peeps
  • Subject line: getting your email opened
  • Copy – engagement, adding value, sales

I'm amazed at so-called marketers that try a clickbait type headline that is not congruent with their email marketing message.

If you pause for just one second and ask yourself … is tricking my prospect or customer to open my message (lying to him/her) the best way to start a conversation.  You've already lost my trust at this point.

Share a couple of the best email subject lines that you have tested.

POST
your comments,
thoughts and
responses below.

Head over to my podcast and have a listen to one of my many interviews with leading email marketing experts.

Make sure you are subscribed to my email list to get details regarding the release my new book:

3 BIG LIES
The Real Truth About Renting Email Lists
to Generate Targeted Leads and Sales

Related Posts

April 17, 2019

Is email marketing still relevant today?

Is email marketing still relevant today? Email Marketing in Today's...

April 10, 2019

Should you buy an email list?

  When Does It Make Sense to Buy an Email...

April 3, 2019

What is Email List Rental and Sponsored Email Advertising?

What is Email List Rental and Sponsored Email Advertising?  …...