HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

Tips on how to use Twitter to connect with influencers from Carmen Lascu

  • I see Twitter as a great tool to connect with influencers
  • Twitter works well for connecting with coaching businesses, business services, speakers, and influencers
  • I asked what they think about the future of social media, and then I put it together and wrote a book.
  • There are loads of ideas to use for creating small videos that you can show on Twitter
  • How many hashtags should we use? …I would say on Twitter no more than two, three. On Instagram, you can use 10, 11. On Instagram the more the better. And then on Facebook, maybe two, three…

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got a special guest joining me, her name is Carmen Lascu. She is a social media expert with over 15 years of experience in mass media, public relations, marketing, events, business development, social media, and digital marketing. She was a finalist in the UK Blog Awards in 2017 and 2018. She is a social media influencer and actually, that's how I met Carmen was online through Twitter. She is an author of three social media books published on Amazon. She has been featured in the Huffington Post, Business Cloud Magazine, and other printed and online magazines.

She was born in Romania. She's living in the UK since May 2011. She is happily married with a little girl born in March 2013. She is a follower of Jesus, loving people and empowering them to do great things. I'd like to welcome Carmen to the Real Marketing podcast today.

Carmen: Hello, how you doing? Nice meeting you.

Doug: So it's great to have a conversation. We have a lot of stuff in … a lot of things in common and we met as we talked before we started recording, through Keith Keller in Australia. So this just points out that in the world, with you being in the UK and me being in Canada and Australia, the world really is getting to be a small place online.

Carmen: True. Definitely. We can talk from all parts of the world.

Doug: So one of the things that I'm quite impressed with and I really wanted to have a conversation with you for our listeners was, how effective you've been using social media to grow your business and as we discussed right before we started recording the interview, you've been in business now on your own for a year and just celebrated your first anniversary. But do you want to share with our listeners a little bit of how that came about? You were working, you had experience in media and writing as a journalist, so why don't you share with us a little bit of how you transitioned from what you were doing in the media into now as an influencer online in the social media space.

Carmen: Yeah at first I think everything started with my desire to share with others how to use social media for business, because from the beginning I thought okay, social media is good, it's a great way to communicate with family, with friends, but it's good to use for your business to find your audience, promote your people, to connect with your potential customers.

Initially, I started as just sharing my experience, just writing posts and sharing them, and then gradually people just came to me asking for my expertise, in my opinion on different things. So, yeah, that's how it was.

Doug: Well, I mean, so tell us now. Right now you said you originally started out on Twitter, and I know because we're connected that you're still super active on that platform. So how did you get your start, and why did you pick Twitter to get started?

Carmen: I like Twitter because it's fast forward moving and the moment when I started I had a lot of time to allocate for Twitter. And I chose Twitter because it's a place where there are a lot of people anyway and they're interested to read, to find information. I personally like Twitter because it is a social network where people are coming to find out, to learn, to learn things, to find out news, to find out things that are going around them. While I see Facebook more as a platform for friends and family, Twitter I see more for business and engaging with other people. And it's working out well for me.

Doug: So what other platforms do you use? Do you focus most of your time for yourself and your clients on Twitter? Or what other platforms do you find useful for helping people to grow their business?

Carmen: I'm focusing on Twitter. However, I also recommend LinkedIn. And of course depending on the type of business you are in, Facebook could work well, Instagram could work well, and Pinterest could work well also. Depending on the business.

Doug: Yeah I haven't done a lot on Pinterest. But one of the things that really became obvious in connecting with you in the social space was how much content you produce. So, listeners, I'm not suggesting that you have to produce as much content as Carmen, but if you take a look at her blog and what she writes it's great content. But you do produce a lot of content. So how much content do you publish on your blog, say, on a weekly basis?

Carmen: Depends. Not that much at the moment. In the first maybe six months I was writing maybe one, two every week. One, two posts every week. However, lately, because I suppose my blog started to rank well and I've been mentioned in different talks and other posts, people are coming to me to guest post.

Doug: Oh, excellent.

Carmen: So at the moment I'm not necessarily writing that much, because I have other people writing for my blog.

Doug: Right. Good for you.

Carmen: Which is helping because they provide useful information and I'm happy to publish.

Doug: That's excellent. So do you have a process for people that guest-blog for you where they apply? Or how do you kind of screen and vet the guest bloggers?

Carmen: Yeah so they contact me by the contact form that I have on the website, and of course they mention their website where they're coming from so I kind of check what they do and what they write. And I have my guideline, I'm looking at around 800 words and I like to be in this style of writing, just to be informative and to provide good information for the people. So I kind of have preliminary discussions with them. And then if the content is fine I'll publish.

And I try to make it not advertorial because I don't want to brag anything about ourselves. I want it literally to be information to provide good, useful information for my readers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Yeah, excellent. Now in today's world where everything's changing and people seem to be chasing the latest social media tool … I mean, I like Twitter, I still use it, I still set up brand new accounts for clients and teach them how to leverage that. What is your advice for our listeners that are thinking, okay, so I'm using Facebook, I'm using Instagram. Why should I use Twitter and then how would I get started?

Carmen: With Twitter?

Doug: Yes. So how would you suggest that people … Why do you still use it today, you know, with the changes that are happening in the social space, and how would you recommend people would get started to use Twitter for their business?

Carmen: To be honest I see Twitter as a great tool to connect with influencers, and that's how I would recommend you use it. Because while you can use other platforms to promote your business or find your prospects or locate your customers, on Twitter you can find bloggers, you can find influencers, people that can help you grow your business and genuinely help you, without asking for money. Just high engagement between people, they want to help.

Doug: So you use it then to identify, find, and connect with influencers.

Carmen: Yes.

Doug: That's interesting. I heard Gary Vaynerchuk speaking about influencers and he was suggesting kind of the same approach using Instagram, where you can reach out, and maybe I think the barriers are lower and there's really no gatekeepers. It's easier to connect with somebody and start to have a conversation.

Carmen: This is working out on Twitter as well. I suppose Instagram is recommended for businesses in the, maybe, the fitness industry, beauty industry. So Instagram works well for those type of businesses. But Twitter I think works well for coaching businesses, let's say business services, speakers, they can connect well with influencers.

Doug: Now tell us a little bit about your writing. So you've written several books.

Carmen: Yes.

Doug: Do you want to share with us a little bit about what you wrote and how you went through that process? I know that lots of people have a goal to write a book, and it's a daunting task. And you've done this multiple times over. So, why did you write the book and tell us a little bit about the process?

Carmen: Okay, I'll tell you. This is a funny story. The first book that I wrote, literally I started Twitter and I realized that actually in less than one month I had 1,000 followers. And I thought it was a good result at that time. I didn't necessarily know but everyone said, oh, that's great, that's brilliant. So I said okay so I'll put this together in a book. It just came into my mind to do this. And also because I've heard that actually, it's good to offer something, and if you have a book, people will look at you different, like being an expert. So I said, okay. I'll do this. Helping others and be an expert? Perfect. I like it. So then that's how I wrote 10 Steps to Master your Twitter Account and Become a Twitter Expert. That was my first book.

Carmen: And then there were other people, they were asking how to choose the right platform, the right social media network for their business. So then again I put together some content and I wrote … It's a small book, which is [inaudible 00:09:35]. Social Media Marketing, How to Choose the Right Social Media Platforms to Get the Best Results. And then the last book actually that was really … I love that book. It's called Social Media Trends for 2017. However, it's still used now. But for that one, I've connected with 25 influencers from different countries. That was really good. I love that. So I've worked with people from the USA, from Australia, and from the UK. Really good influencers, really good people like Sam Hurley, like Keith Keller, and a few others that I've been using for that one.

So I've asked what they think about the future of social media and then I put together and it came out in a book.

Doug: So you actually, in that case, you leveraged other people's content, not unlike what you do with your blog. So now you've got guest bloggers, in that case, you went to influencers to get them to provide content for the book. And then …

Carmen: Yes. I [inaudible 00:10:37] myself. I collected information from all of them. Just to put together and see where the business is going, where social media is going.

Doug: Where is social media going?

Carmen: Social media is going toward video. I'm pretty sure about this.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Moving towards video? Yeah, I would agree. It's interesting because I remember years ago when I was starting my business, just watching … I'd go to a business event, a BNI  or a Chamber of Commerce, and they're all these guys that produced videos and corporate videos. But they were corporate videos and they were big videos and big production and big budgets, and they just seemed to be ahead of their time. It was difficult to get a small business, like my business, to convince me that I should spend 10 or 15 thousand dollars to produce a five-minute video. And fast forward to today and everybody's producing video, almost video on demand, with their mobile device and uploading it and sharing it.

Carmen: True and that's amazing. It's very good.

Doug: So how do you tie that into the social space? What do you think the opportunity is to leverage video and then use the platform that is your favorite platform? How do we get that to work in Twitter for us?

Carmen: In Twitter, it's working actually really well because you can share just small video, small videos maybe like a stream or just small videos about what you're doing, daily business, let's say. Even interviewing people and asking something, having a quick testimonial with a customer, and you can just share on Twitter. There are loads of content, loads of ideas to use for creating small videos that you can show on Twitter.

And then, of course, to promote that and to make sure that it's going to be seen properly by many people, you can use hashtags. I like them. Yeah.

Doug: I use some hashtags and I'm probably not doing it right. What are some guidelines for the proper use of hashtags? I know that often … I won't speak of all people but I'll say that there are lots of men with lots of testosterone and they think that more is better. So what are the rules of thumb to properly use hashtags? How many should we use?

Carmen: To be honest I would say on Twitter no more than two, three. On Instagram, it's interesting, on there you can use 10, 11. Instagram the more the better. And then on Facebook maybe two, three, the same. So not too many.

Doug: What I've noticed, LinkedIn now is encouraging you to use hashtags when you post.

Carmen: Yeah. At some point they said it is not necessarily recommended and they don't need them, but now … because, yeah …

Doug: Yeah, now they're saying, hey do you have a hashtag you can add to your post?

Carmen: Yeah. And it's fine if people are searching for particular [inaudible 00:13:27], yeah.

Doug: Is there a strategy that you use to find the correct hashtag? I mean, you know, if I use, say, Myspace … As you know I published a book on email marketing so if I just put a hashtag email marketing, that's pretty broad. So do you use some tools for your clients or tools you'd recommend that people would use to do the proper research to make sure that they get the right type of traction and attract the right attention that they need?

Carmen: To be honest I haven't been required so what I do is I usually just check how many people … if there was traffic, definitely. Just going to the search [inaudible 00:14:04] of Twitter and see.

Doug: Okay so you're using the native Twitter app to do your research for what's trending?

Carmen: Yes.  And there is another one, there is another tool that I can mention is Tweepsmap.

Doug: That's Tweep-

Carmen: I've been using this one, Tweepsmap.

Doug:    Oh, Tweeps, okay.

Carmen: Sometimes I'm using it but not all the time.

Doug: Yeah. Well, that's really neat. So what are you most excited about in the future? What do you see coming in the next year or so for you, your business, and what's happening in the marketing space?

Carmen: For me, I'm planning to go more into video, because although I know that video is the way to go forward, I haven't done anything on it.

Doug: Right.

Carmen: So my focus is to go into doing live streaming and maybe small videos [inaudible 00:14:49]. Because I was podcasting, but I haven't done any videos. But I will. That is one. And then slightly migrating toward motivational content as well. Because while I started writing about social media then I went into digital marketing world, so covering a wider area like CEO, e-commerce. Now I'm going toward being positive and expecting good things and trying to encourage people more. So just shifting a bit the way I see my business going forward.

Doug: Well, video's interesting because I know a number of people that are in the podcast space as well that are now starting to do video. And as I've been interviewing guests over the last months I often get an email saying, are you going to video this? Is this video, like is it a Zoom call or is it audio only? And sometimes it sounds like a bit of a panic email because the question is, does that mean I have to do my face and my hair. It's like, no, often I'm coming from the gym so I didn't do my face or hair either, so we're just going to leave it at audio. But I guess the opportunity there is to add video for sure.

Carmen: Yeah that's a good idea. But I guess at the moment people are more concerned of how they look, so probably podcast is an easy way to get.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: I tell them, hey, don't worry about it.

Carmen: Yeah.

Doug: Yeah, that's funny.  Do you want to share a success maybe that you had to help a client to get set up and running? You don't have to share the client's name if you're not comfortable but if you want to give them a shout-out that's fine too.

Carmen: Okay yeah, that's fine. I can mention … There is one local business in the UK, EasyCarCare, it's called EasyCarCare, and I helped them at some point because their social media was a mess, literally. They were everywhere and they were not necessarily in the right order. And in terms of content and in terms of look, everything. So I just took their online accounts and changed overall. Changed their Facebook page, changed the way how it looks and guides them with the content, how to write, how to share, what to share to their customers. And yeah, this worked well. So it was a temporary contract, just helping them to get it …

Doug: To get cleaned up and get organized, yeah.

Carmen: Yeah. And they're happy and they left a testimonial on my website as well.

Doug: Oh that's really good. [crosstalk 00:17:21] Well, what I find interesting … You mentioned talking and connecting with influencers, I mean that's obviously another growing space. So you've got video that people are moving towards and now you've got influencer marketing and there are influencer marketing agencies and there are influencer marketing companies. But when I look at the influencer accounts often on Twitter and on Instagram, I see really low engagement. So I see, you know, they might have 1.1 million followers on Twitter but I look at their last, say their 10 tweets and they have maybe less than a dozen engagements. So why do you think that is? I know it's a pretty general question, but why do you think people have these huge accounts and zero engagement or very little engagement?

Carmen: To be honest I don't want to accuse anything, but there are some people that buy followers.

Doug: Oh they buy followers, okay.

Carmen: Yeah. So that's one thing I know some people are doing, which I wouldn't recommend.

Doug: You wouldn't recommend it.

Carmen: No. Because you want to have followers that are actually interested in your business, there is no point in just having a number.

Doug: I agree. Yeah.

Carmen: Because my followers, they keep being my followers, 7,000 people on Twitter, because they are interested in my content. And they stay there. This is why they are called followers.

Doug: That's right because they're [crosstalk 00:18:50]interested in what you're doing, yep.

Carmen: Yeah, exactly. Yeah. Sorry, what was the question?

Doug: No, I was just asking. I just wanted to hear that from you because we're in different parts of the world but we use a lot of the same platforms, and Twitter's gone through a lot of changes. I mean they're not unlike, you know, Google and Facebook for advertising now. People are going there to advertise and so whether you're advertising or you're going to set it up as a social media account you want to get a result or why bother? I mean you're not doing this for a social activity, you're doing this for a business reason. So that's what I'm asking. I mean so aside from the buying followers, what other reasons, you know, why would people typically have a low engagement.

Carmen: Oh, yes. Because they don't necessarily try to connect with people, to engage with people. Because when you have a Twitter account you have to be active as well, not just sharing content but connecting with other people. I mean when someone is sharing an interesting blog post, just say a little comment. Give a like or retweet. Make sure you are active. Show that you are interested in their content.

Doug: Now how many times do you post a day?

Carmen: Oh I think at the moment I post about maybe 10 times, five times, yeah.

Doug: Okay.

Carmen: And usually … Actually, let me check. Maybe more.

Doug: Okay so you're posting more than 10. Because often people say, oh I post once a day and I'm saying once a day isn't long enough because the tweets don't last.

Carmen: No. I would say from this one maybe three are my content and then the others are not, it's just retweets or sharing news. So it's not all about you.

Doug: There you go.

Carmen: If you have a business and you have a Twitter account for your business, don't share only about your business. Share information that other people will be interested to find out, to learn from.

Doug: Yeah, something that's helpful for other people.

Carmen: Exactly.

Doug: Yeah, I've had that struggle working with people in social in general, and sometimes the feedback I get is well you know I need to vet or read or approve any other third-party content. So do you get any feedback from your clients around, what sources do you use that are trusted so you can repost other people's content? Because it is representing the voice of the company or the individual their brand.

Carmen: True. I think it's important before you start doing this to have a discussion with the client to see … of course to understand the business, first of all, see who are their competitors, who are the publication that they are writing, something related to their content, to their business. So usually I try if it's a motoring business I try to look for trustworthy content related to the motor industry.

Doug: Sure. And that makes sense. I call them trusted sources. I try to identify maybe eight or 10 or a dozen sources where we can pull down RSS feeds. Like your content, I don't have any problem sharing your content because I don't have to worry about it. It's not going to be weird. I'm not going to get people saying, what are you posting? Because it's good content. So you can identify good sources, yeah.

Carmen: Yeah. Actually, the RSS feed, and see for us as a publication and check it out, see what they publish. And then move into my tweet.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Yeah. That totally makes sense. Now, do you have any comment, being that we just had a major shift in Twitter just a few days ago with regards to them deleting over a million accounts?

Carmen: To be honest if they were inactive, that's fine by me. Or fake accounts.

Doug: Yeah, that's what they said. I mean-

Carmen: Because there are quite a lot of them.

Doug: It was interesting because most of the news was focused around the financial side, that Twitter's stock had gone down because they had deleted over a million accounts. But I've heard the same … I don't know the numbers but I've heard the same issues around LinkedIn and Facebook on how many fake accounts there are versus real accounts in the space.

Carmen: Yes, I've heard that … Yeah. There is a problem with fake accounts, unfortunately.

Doug: So let's shift a little bit and let's talk about the new rules with Twitter. So how do you recommend people are compliant with the new rules around not posting the same content? It used to be, I used to get so excited … I use a number of tools for Twitter so I would get my blog for my podcast and I would set it up in MeetEdgar and I could put it into a folder so I could … When our interview's done, Carmen, and it goes in there, every so many days during the first week it would repost it. Well, I can't do that anymore. So how are you managing with the change of not writing or not sharing duplicate content, or were you doing that before?

Carmen: To be honest with Buffer you can schedule … It requires a bit more work, so it won't be necessarily automatic but you can plan, you can schedule on which days to publish and you publish again not necessarily that week as many times as you want.

Doug: I use Buffer as well. Actually, I have one of my staff members that manage all our … We have a whole bunch of accounts that we manage in Buffer for LinkedIn, for Twitter, for Instagram now that Instagram will let us post directly. And I just saw in the MeetEdgar platform they have an add a variation which is something new that has just come in. So you don't have to keep reconnecting the same image. You could write … So when I do my podcast, we'll come up with four or five main points from our conversation and then we could write out six, eight, or 10 tweets at once in advance, just takes a few minutes and then out they go.

Carmen: That's great. That works out.

Doug: So what do you have coming up? Any plans for another book coming out?

Carmen: I am working on.

Doug: Are we allowed to talk about it now, or is it too early?

Carmen: We can talk about it, but it's not necessarily like about social media.

Doug:    Okay then we won't talk about it here then. Okay.

Doug: What about events? Have you found … Do you attend any of the social media events you've found have been helpful for your business or for your clients?

Carmen: I haven't attended any [inaudible 00:25:12] to be honest with you. I'm up to date with things that are happening online but I haven't been to any events lately.

Doug: Yeah it takes a bit of time to do that. I know this year I've kind of restricted the number of events I've gone to because I find you can spend all year on the plane traveling and not really get any work done.

Carmen: True. Yeah, exactly. And actually, I try to read about, listen, and find out what it was, but not necessarily going. That's fine.

Doug: What bad advice do you think people are sharing about social media and especially about Twitter as a platform?

Carmen: Well, I heard many people saying that Twitter is useless. This is what they said. However, I believe it is a great tool if you allocate time. If you just open a Twitter account just for the sake of having it, and posting once a day, it's not worth it. Or maybe once a week, there are people who just forget to post. But if you give it at least 30 minutes a day or so to engage with your followers, it is worth using it. Because it will show that you are trustworthy, that you share useful information. It shows that … Actually, it can help you build up trust in what you write about …

Doug: One of the things I've found that's kind of interesting about Twitter compared to some of the other social platforms is how easy it is to share other people's content. So obviously you can share on LinkedIn and you can share on Facebook. It's not quite as easy to share on Instagram and when you do share on Instagram there's no link back to my article or my store or anything else. And you mentioned connecting with people, and a couple years ago I heard somebody speaking, it was actually a podcaster guy named John Lee Dumas, and he was speaking at an event that Chris Ducker had put on. And Chris is over in the UK with you now. I'm not sure if you know who he is but I should make an introduction for you.

Carmen: That would be great.

Doug: And he said do some stuff in your business that's not scalable. And I started thinking, so what could I do to help grow my business that's not scalable. Something that I can't automate. And so what I started doing was what … part of the reason that we're connected … was I started reaching out and building deeper relationships with some people. And not everybody connected or wants to connect, but what I did find was that you develop some social media friendships of similar brands or maybe competing brands or just other companies. And in doing that, they're willing to endorse you and share your content at a level that I haven't found on any other platform.

Carmen: True. To be honest this is how I built up my followers and this is how I've made friends on Twitter. Because I took the time to connect with them on messages and just by liking, commenting on their posts, saying well done. If someone wants something, just being nice to them and appreciate their work.

Doug: That's funny. I'm not laughing at what you're saying. I'm just laughing because you know you're just being genuine with people. So what a surprise, when you are giving to people and genuine and pay them a compliment, that they respond.

Carmen: Yeah. To be honest I see as normal. Because …

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Well, I agree. I agree. So that's what I mean. I think it's funny because … So that's your secret. Your secret is to be nice to people and so there you go, listeners. There's the one tip you can take away today on social. Be nice to people, reach out, pay them a compliment, be sincere. Don't flood them with advertising. I get these direct messages … I get a direct message the other day on a different platform and the guy clearly didn't read my bio. He wanted to know if I was having trouble keeping my banking clients.

Carmen: Oh, okay.

Doug: He's a marketer for banks. Does it say anywhere on my bio that I'm a bank? Like you might have wanted to read what I did before you sent me your advertising or you might want to try to connect first and have a conversation.

Carmen: I'm receiving emails asking me to be first on Google. Every day. [crosstalk 00:29:33] digital marketing, yeah. So it says, empowering online marketing blog and they want to sell me this. Okay. So, yeah.

Doug: Yeah. Well, and because I do lots in the email space I get emails from people you know without my name on it and it's like “Dear business owner,” would you like help with your email marketing? I can sell you a list. Might want to start with having my name right. Convince me that your marketing will work, because, oh, by the way, your message also went into the spam box. I don't trust you either.

Carmen:: Yeah. And he doesn't know who he's sending to.

Doug: That's right.

Carmen: [crosstalk 00:30:13] actually having loads of mailing lists and people they are communicating with.

Doug: Yeah. So Carmen, what is the best place for people to connect with you? I'm pretty sure I know your answer but I'm going to ask you to tell us. So how can people find you online?

Carmen: On Twitter. Just search my name, it's Carmen Lascu. That's the handle. I'm on Facebook as well, I'm on Instagram, I'm on LinkedIn, and on Pinterest.

Doug: There you go.

Carmen: So pretty everywhere.

Doug: So you're pretty much everywhere.

Carmen: Pretty much everywhere. And on my website, carmenlascu.co.uk.

Doug: So, listeners, I would suggest that you go to Carmen's website and just take a look at the content she's put together and take a look at the way that she set up her blog, and what a simple format and how much information's there. And then follow her on Twitter. And if you're looking for an example of how would I start and build my Twitter following, I would suggest that you connect with her.

Doug: So I want to just say thank you for taking time out of your day today to connect with us and share with our listeners.

Carmen: Thank you for having me. It was a great pleasure to talk to you.

Doug: It was great to connect, I mean we've been talking back and forth on Twitter for, I don't know, for a long time.

Carmen: Yeah.

Doug: We finally got a voice conversation. So we've actually taken it one step further. And who knows maybe next time we're in your neck of the woods or I plan to be there we'll actually connect and have a cup of coffee, not just a virtual cup of coffee but a face to face cup of coffee.

Carmen: That would be great. Let me know when you are back in the UK.

Doug: I will do that.

Carmen: That's good.

Doug: So that's another episode of Real Marketing. To our listeners, so I just want to say thank you for tuning in. As per usual we will make sure that all these show notes are transcribed so you can come back, check out what we're talking about. The links and the companies that Carmen shared with you in this episode, we'll have in the show notes as well, as well as a link to her Twitter account and her other social media accounts and her blog. So thanks for tuning in. If you liked this episode I would suggest that you subscribe. And if you really liked the episode don't be shy, leave us a review. And I look forward to serving you on our next Real Marketing Real Fast podcast episode.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

[just click to tweet]

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

I see Twitter as a great tool to connect with influencers. Twitter works well for connecting with coaching businesses, business services, and speakers.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Get in touch with Carmen:

Find out more about Carmen:

Links to other related podcasts and or blog posts:

SUCCESS WITH SOCIAL MEDIA – TELLING YOUR STORY

SOCIAL MEDIA CONTENT CREATION TIPS

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

Share your thoughts, comments 
and post your questions below: