TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

Tips for Men Who Want To Be S.T.R.O.N.G and Healthy with Anthony Treas

  • “What is wealth without the health to enjoy it?”
  • Relationships are a part of good health too
  • When someone's trying to improve their lives, they must take into consideration and understand how their brain works and knowing that it's going to fight them…
  • Look at your environment because your environment is going to dictate the decisions that you make
  • Ask yourself “What do I want?” and “Why now?” and “What's the cost of doing nothing?”

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SHARE THIS EPISODE: – TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

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TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

For men to be both mentally and physically strong and healthy it takes a lot more than just pumping
iron. Hear from Veteran and Coach Anthony Treas on how to become STRONG
and healthy

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug:   Welcome back, listeners to another episode of Real Marketing Real Fast. I've got a really unique and special guest with me today. His name is Anthony Treas. Now, I met Anthony at the New Media Summit in San Diego, and before we started recording today, we were just talking about the importance of talking to people and meeting people face-to-face and hearing their story, and this is certainly the case with Anthony. I heard his story, and it moved me, and I was inspired at the same time. Just a little bit of background on Anthony. Anthony's mission is to radically change men's mental health. His mission in Iraq was to provide personal security for U.S. generals and government officials. Now, his mission is to inspire men to reclaim their health, their sense of adventure and purpose. Upon his return home, Anthony struggled with PTSD, anxiety, and depression. Desperately wanting to improve his condition, Anthony set out to rebuild his health, and mental health, well-being. With seven years experience now researching, studying and educating himself, he's developed a S.T.R.O.N.G. Method, which I'm sure he'll expand upon as we continue our interview. His method is a proven step-by-step process for his clients to use to eliminate their anxiety and regain control over their health and mental well-being and become strong men. Welcome to the Real Marketing Podcast.

Anthony Treas:   Thank you, Doug. It's such an honor being here with you. I'm excited about the conversation we're going to have. It's a great day.

Doug:    Yeah. I'm excited too. I mean, your story was so inspiring, and that you're right, nothing beats meeting people face-to-face and being able to see who they are and listen to their story. Do you want to expand a little bit on the introduction or did I cover off everything you want to say?

Anthony Treas:   Yeah. For me, my story in how I got to be a men's health coach really came about as after my deployment to Iraq. The unfortunate thing is not knowing it ahead of time that I would eventually suffer from PTSD, anxiety, and depression, and it was a very difficult time, that reintegration period. I've been asked several times by many different people, “How can we help more veterans when they come back home?”, and that's a very good question because that reintegration time period is very difficult. Many of us or all of us have very different experiences on the deployment act of duty, and so it's very different. In many ways, when you come back after living for myself in a combat zone, coming back into being a civilian again, I was in the reserves, so I went right back into being a civilian, and it was that transitional period that was very difficult, and for me, I began to shortly realize that I wasn't the same and I needed to take care of myself or get help.

Doug:   We talked about that when I was, as we're getting ready for the show, and so much of what you said resonated. I just, I didn't want to carry on the conversation until we could start to record it, and we talked about work-life balance and just why it's important to look after yourself. Do you want to just go back up a little bit? You mentioned you've worked with entrepreneurs and business people, and you had some feedback on the types of personalities and how they work.

Anthony Treas:   Yeah. One of the things that I like to say is, “What is wealth without the health to enjoy it?” As entrepreneurs, as business people, what is this all about in building wealth when you're not going to have the health to enjoy it?” That's really where I come in in the people that I have often worked with, where they are successful in some aspects of their business, but their health has declined. They really focused on building this wealth, building their wealth, but their health has gone away from them. They've gained weight. Many of them are over 40. The worst area to have the fat in, your subcutaneous fat is around your stomach. That's what surrounds your vital organs, and it becomes more difficult to lose that fat after 40 when our metabolism slows down, and many men put all this energy and this effort into building this wealth that they end up spending that wealth to recover or to regain their health in many ways.

Doug:   Yeah. You're basically telling my story. You mentioned Type A personality, and driven, and goal-oriented, and we talked about balance. I remember looking at my grandfather who's a very successful business and like a mentor and someone I looked up to. Then, I liked everything he did, except for the fact that he worked all the time and ignored his family. My wake up call came, coming home from work one day, and my son was really little. We've got three kids now. He's married and has a child, our grandchild, so it was a little while ago. He said, “Hey, mom. Look, dad came home to visit.” I was like, “Oh.” I'm doing exactly what I said I never wanted to do.

Anthony Treas:   Yeah, and that's really important. That's also another aspect of things that I touched upon where many business men, business women out there that are listening knew we're all about building this successful business. What usually tends to be pushed to the side is that health, and in addition, is that those relationships and part of health is having a good social health, engaging in your marriage, and engaging with your kids, and engaging with important people in your life. This is also part of being I think, should be part of being a successful entrepreneur, not only am I wealthy, but I'm also healthy.

Doug:   Yeah. I mean, like you said, if you're not healthy, how can you enjoy that? One of the things that I didn't realize, and maybe it was just obviously my lack of knowledge around the body, was how much your mental health, or at least in my case, my mental health was affected by my physical health.

Anthony Treas:   That's right and that's, you bring up a good point because oftentimes, I do tend to promote that I work with men that are suffering from anxiety and mild depression. What this ends up happening is, or once we dig deeper into the issues around with the feeling the anxiety is coming from or the depression is coming from is a result of really, other things that are happening in their life that, which then becomes their health, which then leads to getting more into it where they're not sleeping well, where they have an addiction to sugary drinks, and once I begin to dig deeper into the different situation, come to find out that it involves their health and their behavior and lifestyle choices.

Doug:   If you think of it from like looking at it from a 30,000-foot view, it's really not logical because your body, your physical body, and your mental health really is what people are paying you for, so whether you work for someone as an employee or you have your own business, they're paying you for that body to show up and to perform.

Anthony Treas:   Yeah.

Doug:     No different than an athlete performing on the field or like yourself, you're performing when you're in the field when you're deployed.

Anthony Treas:    Yes.

Doug:       If you can't perform, they're not going to pay you, yet we disrespect that entity that we're responsible for that actually generates the revenue.

Anthony Treas:   Yes. One of the things you mentioned earlier about during the introduction is my S.T.R.O.N.G. Method. The S.T.R.O.N.G. Method, the S stands for starting with the brain. It's a three-part piece to the S where the beginning of it is starting with your brain. Your brain is the very thing that you use every day to make the decisions that you make, and it is the decisions that you make on a daily basis that eventually end up being the quality of your life or lack of, and so we often think of when we're trying to build our business or when we're trying to have this performance from ourselves, we often neglect the very thing that is going to be the thing that we use to make the decisions, and when you're not physically healthy, you're not going to be mentally healthy. That's what ends up happening. That's what ends up developing anxiety and depression, and these other mental health issues where once that is changed, once that viewpoint changes, that it matters what I eat, it matters what I drink, it matters if I smoke or not, that's going to eventually lead me to be able to be a successful entrepreneur, business owner, manager, CEO, et cetera, et cetera, and so this is vital when someone is trying to improve their life. They must take into consideration their brain, because your brain is meant to keep you alive, and it only wants to work as hard as it needs to in order to do that.

When you try to change those neuropathways, your brain is going to resist you and it's going to want you to go right back to your same patterns and behaviors. When someone's trying to improve their lives, they must take in consideration and understand how their brain works and knowing that it's going to fight them, and that's why it often takes up to 90 days or more, depending on the habit that's being changed to make those permanent changes. The unfortunate thing is, is that old pathway, neuropathway is still there, and it's easy to go right back to eating the way you were, drinking what you were drinking, and all these different things, and so it's vitally important. That's where really a coach comes in, and that's where I help men make those changes.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

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TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

For men to be both mentally and physically strong and healthy it takes a lot more than just pumping
iron. Hear from Veteran and Coach Anthony Treas on how to become STRONG
and healthy

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug:    I think one of the things you mentioned in terms of coaching, I mean, it's important to have support because not only does your brain not want to change, and I mean this so for my friends and family listening. I mean this in the most respectful way. Your friends and family really don't want you to change radically either. When I made a major decision, a shift to change my health, I got encouragement at the beginning, and then encouragement went from, “Don't you think you're taking this a little bit too far?”, to, “Hey, dude. You are obsessed. What's the matter with you?”

Anthony Treas:    Yeah.

Doug:   I think the reason that you get that negative feedback is that people were comfortable with how you were, and as long as you don't appear … I don't know if that's the right word, appear to be  doing better or being healthier or fitter than they are, as long as you're at their level or below, that's okay, but when you start to accelerate, and I went from being not healthy to being physical like an athlete, it's like, “Whoa, dude.”

Anthony Treas:   Yeah.

Doug:   “That's way too much. What are you doing?” You're going to get negative feedback, and those old channels with family and friends are going to be there as well.

Anthony Treas:   Absolutely. One of the things I talk about, and this is the O part in the S.T.R.O.N.G. Method is optimizing your environment, making whatever it is that you want to do, the changes you want to make. You have to look at your environment because your environment is going to dictate the decisions that you make, whatever is around you, however you have your home, your kitchen, your office, whatever people bring into the boardroom, those usually are sugary snacks, your pastries, your sugary waters, drinks and so forth. Doug, I worked for a health organization. Before I started my health coaching business, I worked for a health organization as a health educator, and it was difficult to make changes within that health organization to stop bringing in or to make it that any kind of meeting would not entail sugary drinks or pastries, and these sorts of things, and this is a health organization. We should be wanting to promote health, and so knowing that even in a health organization, it's difficult to make those changes. Imagine your family and friends who are maybe eating in a different way than you want to be, and that's what ends up happening. When there's a mix of what you want and what someone else's want, there's going to be that friction, and oftentimes, there's not going to be that support, so optimizing your environment and just being supportive and letting people know it's not a bad thing, but all you can do is really set an example in those situations that normally bring not, it doesn't bring the support that you need in order to accomplish your goal.

Doug:    Yeah. I mean this, although it's pretty easy to say that, although it's like you said, it's more difficult to execute.

Anthony Treas:   Yes.

Doug:  I think sometimes, people have the challenge with family members as well, so if you're living at a house, and you've got a spouse and you've got kids, you can't really start preparing two or three different types of meals, so everybody's going to come along the journey with you.

Anthony Treas:   Yes.

Doug:       The kids go, “Hey, there's no more snacks in the house”, or, “Hey, I noticed there's no more, fill in the blank, Coke, Gatorade”, whatever it is that you used to have, or, “There's less of it”, so absolutely.

Anthony Treas:   Yes, and you bring up a good point, Doug. That's where I'm actually developing a program right now called ‘Health Is Wealth For Couples' because oftentimes, there is someone in a couple in that situation where one does want to improve their health, but when there isn't that support, it makes it extremely difficult, so if one person in a partnership is wanting to lose weight for example, but the other partner is still bringing in junk, bringing in things that aren't supportive, that's where the conversation needs to happen, kind of have that heart-to-heart conversation of, “This is an important goal for you. Here is why, and would love to have that support”, and so you bring up a very good point where it's about, and in my method where optimizing your environment so that it is supportive and really trying to build a support system, and hopefully that partnership, that marriage, that spouse is supportive in doing that, and it not being a competition where you're losing weight, you're feeling good, you're feeling better about yourself, but maybe that's just not the same for the partner, and so hopefully, there would be support in that goal of yours.

Doug:    Yeah. I mean, it's definitely … You're right. I mean, it's tough in that situation. I mean, I fit your description when we're talking before we got on the air, perfectly a Type A.  I tell people I'm like a light switch. I'm either on or off. Like I'm not in the middle. It's either black or it's white. There is no gray.

Anthony Treas:   Yes.

Doug:   My wife, that's not how she operates. She has a different personality. I was the Type A personality. I went to one of the DISC profile type companies and did that. I stood in a corner with all the other Type A personalities, realized I was the youngest and the only one who hadn't had a heart attack. I thought, “I guess this could be a problem with this personality type. I might want to readjust that, and not be joining that club.”

Anthony Treas:   Yes. Absolutely.

Doug:  In terms of couples and support, I mean, that brings up another point, and I guess that's really no different than in your business if you don't have support. What I've seen often is that one partner has more success than others, so you're dealing with men. I'm living with a premenopausal woman who doesn't achieve or have the same level of success that I did in the gym and diet because our bodies are different. I guess my point here is that everybody's different, and so I try to compare myself to myself, and not to the guys next to me, and so it's been hard to lower my testosterone level and not want to outlift the other guys in the gym, and go, “No, no.”

Anthony Treas:   Yes. Yes. Yes.

Doug:   “I don't want an injury. I just need to get healthy.”

Anthony Treas:   Yes.

Doug:   Healthy to me is just getting better every day on my own numbers.

Anthony Treas:  Yes. Absolutely, and that's the other part of the S equation, is really knowing what it is that you want. When someone comes to me, that's one of the questions I ask, and oftentimes, they want to lose weight or they want to lose the anxiety that they're suffering from. Then, once I get into the nitty-gritty of their situation, then it really boils down to what they're eating and what they're doing on a daily basis. What it really comes down to is oftentimes, for many of the men that I work with, it really comes down to their lack of fulfillment.

They might have achieved some wealth, achieved a great or a decent amount of success in their business, but not still feeling fulfilled. Part of really what I work with them is really narrowing down exactly what it is they want, whether it is to feel more fulfilled in their life, but more importantly, it's really about getting to the very specific of what it is that they want, whether it is to lose weight, whatever it is, but to be as specific as possible. Then, the other part is, “Why do they want it? Why is that so important for them?” For some, when it comes to losing weight, it's like, “I want to be around to play with my children. I want to be around to be able to play with my grandchildren.” The truth of the matter is, is that many of the chronic conditions that men are suffering from today are all preventable, right?

Doug:   Yeah. Yeah.

Anthony Treas:   Diabetes, heart disease, many of the … Obesity, all these are preventable, and so once they know that why, then it comes down to, “Why now?” That's where the unfortunate reality is oftentimes, it takes men to where they end up getting a diagnosis of a chronic disease or the borderline pre-diabetes, borderline, and they're like, “I got to do something about this. I don't want to lose limbs. I want to be around.” “I don't want to be on medication. I don't want to be on an insulin pump type of deal thing”, so, “Why now?” is very important too, and these are very important questions that I really get down to the bottom of it, because once you know these things, then you're able to take off.

Doug:   What's really weird about this whole situation is it really is a decision. I remember working with my coach, and he would ask me questions. “These are the goals you've set for your life. On a scale of one to 10, how are you doing?” On my health goal, while I rated it as important, my actions didn't reflect that at all, and so I'm thinking, “What's wrong with me?”

Anthony Treas:   Yeah. Yes.

Doug:   “I'm a very strong-willed person. Why can't I make this happen?” Then eventually, I was like, “Okay. This is a priority. It needs to get on my calendar.” For me, the things that get done are the things that are in my calendar.

Anthony Treas:  Yes.

Doug:   My solution was to say, “Okay. I'm going to hire a trainer, and I'm going to workout four days a week with a personal trainer, which means he's going to show up at my home at 7:00 AM, so I better get my butt out of bed, and put it in the calendar.”

Anthony Treas:   Yes.

Doug:   That's my sacred time. Nothing aside from a family emergency is going to distract me. Not a client. Nothing else. That's what I'm going to do. The big upside for me aside from getting healthy, which was obviously a win that I'm going to hopefully live longer and have a better quality of life was my functionality, and my brain power, and my ability to work. My production level at work went up, I don't know by what percentage, but it's insane the amount of stuff I process.

Anthony Treas:   Yes.

Doug:   People go, “Dude, how do you find time to do this?” Like, “I don't know. I still workout for an hour and stretch, and I do that four or five days a week.”

Anthony Treas:   Yes. Yes.

Doug:   “I do twice as much work as I used to, but I do it in six hours instead of 10.”

Anthony Treas:   Yeah. You bring up a good point in working with your coach, is that I'm sure there was that accountability. It wasn't like you just changed overnight. There was that accountability part of it that really supported you in that process.

Doug:  Yes and no. I mean, I think my biggest support is my wife.

Anthony Treas:   Yeah.

Doug:   In full disclosure, I got sick. I got pneumonia, and I was in bed for three months and couldn't work. I went, “I'm never getting sick again.” I went to my doctor and said, “Hey, I need to go back to work.” She said, “You can't. You need to stay in bed.”

Doug:   I said, “Okay. I'll see you in a year. I'm hiring a trainer.” She said, “Don't do that.” I said, “Bye.” Came back in a year, I was off all my medications, I'd lost like 80 pounds, and she went like, “How'd you do that?”

Anthony Treas:   Yeah.

Doug:   I said, “I'm just here to get a test, right? I just want my blood test. I'm not here to explain to you how I did this.”

Anthony Treas:    Yes.

Doug:   She goes, “How did you do it?” I said, “I ate clean and I worked out.” She said, “What does that mean?” I said, “No dairy, no sugar, and less alcohol. I went through a list of stuff, and I go to the gym.”  She says, “What do you do in the gym?” “Pick up heavy things and put them down. What else do you do in the gym?” Yeah, but it was a discipline, so for me, yeah. I mean, I absolutely got the support from my wife, and I got the support from my trainer.

Anthony Treas:   Yes.

Doug:   To your point, when you're hiring someone, find someone who is your cheerleader, which is your environment. My cheerleaders were my wife, and then my kids, and then my personal trainer who, he was being paid to train me, but he believed in me, and if he hadn't believed in me and my goals, I wouldn't have hired him.

Anthony Treas:  Yes. Totally support. The support that you needed, and which was perfect for you, and it seemed like that situation, the support of your wife, you saw how this would help with your kids and impacting … You're an example for them, and how that environment, you created that environment for you, so optimizing your environment. You did just that. You knew you're like, “Hey, I don't want to see those test results like that ever again”, and so you took action, and that's important piece too.

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SHARE THIS EPISODE: – TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

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TIPS FOR MEN WHO WANT TO BE STRONG AND HEALTHY

For men to be both mentally and physically strong and healthy it takes a lot more than just pumping
iron. Hear from Veteran and Coach Anthony Treas on how to become STRONG
and healthy

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug:    I don't say that lightly because I know how many years it took to get to that place, and I know that everybody's situation is different, and I know that not everybody has a support system at home or with family or friends.

Anthony Treas:   That's a very good point.

Doug:   They're going to probably get a lot of flack and some grief, and maybe some outright, “I refuse to participate.”

Anthony Treas:   Yeah, and you're right. I think oftentimes, men aren't given this information. There's much more to than … You brought it up a couple times too where, yeah, it wasn't just going to the gym and lifting weights. If you were to go to the gym and lift weights, and yet eat and drink whatever you wanted, you wouldn't have gotten the results that you have today.  Your brain wouldn't be operating at the rate that it is today because you are eating clean, you are watching what you're eating and what you're drinking, and you have the support, and so that really is kind of encompasses a good environment that is supportive, and now, it impacts your performance and your business, and that's really what it's all about.

Doug:   Do you think that men … This is a general question. Do you think that men don't [val 00:23:00] … I don't know if value. Do you think it's a self-awareness and like I deserve to be healthy? I don't know how to express, and I'm thinking often, you see women, and they'll have different support groups, and men have been seen as this, “Hey, go out, kill something, and bring it home to feed the family”, and we do it in isolation, on our own, and so I think we actually suffer alone because we don't have that support or belief that we could reach out.

Anthony Treas:   Yeah.

Doug:   It's okay to be vulnerable and reach out, and say, “Hey, I need help.”

Anthony Treas:  You bring up a great point in many different areas. One of the things that I did on my return home when I was suffering from PTSD, and anxiety, and depression is isolated myself. In fact, I pretty much isolated myself for two years, and where I end up … That is oftentimes what men do, is isolate themselves, and that's really an unfortunate place to be because anybody who's successful, you, myself, everyone that you pretty much interview in and doing on their own, yeah, they did certain things, but I remember listening to someone here recently where they delegate things to do, but they get the rewards, right? They get the book written, or they get the book that's written in their name.  They get the business that's in their name, but the truth is, they had help, and so what's the difference about getting help when it comes to your health, when it comes to really get that nutritional information, that physical activity information, that social health that really learning about how your environment impacts your health and ways to create a support system that helps you become not only a physically fit person, but also a mentally fit person to be able to accomplish those goals that you have for yourself?

Oftentimes, men do this all on their own, but the thing is  as men, we were just fed, “Hey, just go to the gym.” It's always been about just physical strength and our fitness levels, but there's so much more to it than that. There's so much more than just lifting weights. You got to think of your social health, your mental health, and there are certain things that don't just come by lifting weights.

Doug:  No. I mean, I didn't experiment. I didn't tell my trainer. What I did was one year between Christmas and New Year, is I just ate everything that I saw just to see what happen.

Anthony Treas:   Yeah. Okay.

Doug:  I was still going to the gym. I was still going to the gym four days a week, so we did three days a week, which was weightlifting and a bit of Crossfit.

Anthony Treas:    Yes.

Doug:   Then, one day was heavy lifting, and then I would trail run on my off days, and so I kept everything the same. I water the same. I track my sleep. I kept my sleep the same, get eight hours a day. I said, “I'm an older guy.”  “I need to get rest, but I'm going to eat a plateful of shortbread cookies for a whole month over Christmas just to see, ‘Are abs really made in the kitchen, not in the gym?'”, and guess what? You know the answer, right?

Anthony Treas:   Yes. Yes.

Doug:   I put on 20 pounds over the course of a month, so then after Christmas, I just went back to eating clean again. The only thing that I changed was I changed my diet. The month I ate like crap, I put on 20 pounds. When I went back to eating clean, the end of that month, the 20 pounds were gone, so yeah, it's a lifestyle.

Anthony Treas:   Yes. Yeah.

Doug:    I think that's what people forget, is that it's lifestyle to me means it's for life. It's not a 30-day program. You can't just hire a coach for a day and solve all your problems.

Anthony Treas:   Yeah. Yeah, and you bring up a good point, Doug, is that, and I sense that you're in many ways like myself. I'm really kind of self-motivated. No one really needs to tell me about clean eating. I mean, both my degrees are in health, but more men aren't like you and me in the sense that, and there's nothing wrong with that where there needs to be that accountability.

There needs to be that support. There needs to be … Not to say that I don't have support or you don't have support, or that we don't have accountability, but they're often the men that I work with need that help, and there's nothing wrong with that help. The importance is is that, “What's the cost of not doing? If someone has seen years and years of this progressive decline in their health, what's that going to cost them if they continue on that route?” They're most likely going to end up on some sort of medication, right? They're going to be overweight, which is going to make them susceptible to other chronic diseases, right? Then eventually, oftentimes, you hear people indicate that it's expensive to eat healthily. Expensive according to what, right?

Doug:   That's right. Yeah.

Anthony Treas:   Expensive to your medical costs? Your medical costs are going to cost a whole lot more, and you're going to feel a whole lot better. You're going to feel a whole lot better healthy, and wealthy, and you're going to be able to enjoy your wealth, enjoy the work that you, enjoy the success that you've been able to accomplish, but if you're sick and you're having to go to the doctor and you're on multiple medications, that's not a way to live, at least for me. I shouldn't judge. I'm not going to judge what other people choose to do, but you know what I'm getting at.

Doug:   No. I hear you as well in terms of different personalities, but in saying that, what's also interesting is I find a lot of people that have a similar personality to me are the first ones to have a coach, and I've never really understood why people wouldn't. I mean, once I understood the importance of having someone coach and come alongside you, it made me stronger, not weaker. It gave me an opportunity because often, as entrepreneurs and business guys and as a man in the family, you need to have somebody else to talk to and support you that's not just your spouse or not just somebody in the office, but somebody outside of the office that doesn't have the same vested interest. If you and I are working together, the way that you're going to approach my health, you're probably going to be a lot blunter and a lot more direct, and a lot more straightforward with me, and I'm assuming you're going to adjust your style to what I can take.

Anthony Treas:  Yeah.

Doug:   Some people need it soft, and some people need to be struck over the head to pay attention, right? Sometimes, I can be both of those.

Anthony Treas:    Yes. Yeah, it just-

Doug:   In terms of-

Anthony Treas:   I'm sorry.

Doug:    Go ahead.

Anthony Treas:   Yeah.

Doug:   In terms of coaching, what did you had the most success with? I'm just trying to think of your work with a variety of different personalities and a variety of different topics in terms of health and wellness. What would you say is your most successful tactic to do that? We started down to your S.T.R.O.N.G point, and I think we only got to O.

Anthony Treas:   Yeah. The other to complete the method, the T, once you have what it is you want specifically, why do you want it, and why now, once you've established that, the T is you got to be totally committed. One of the things that people who have been in relationships or have been on a team, whether you or someone else wasn't fully committed to that relationship or to that team, it notices, right? What's the result of that? The relationship is not going to last, your teammates are going to be pretty upset with you, or you're going to be pretty upset with teammates who aren't putting their full effort into it, so you got to be totally committed to the outcome.

The R is being open to responsibility, that responsibility, which is the power of you taking back the ownership. There's a book written several years ago by Jack Canfield called ‘The Success Principles'. The very first principle before any other principle is the principle of taking full 100% responsibility for your current state and current situation. You're not going to give any other excuses to why you are in your certain situation. You're going to take full ownership of that, and so taking 100% responsibility of your current state and accepting, “Hey, this is where you're at right now”, and move forward. The R like I mentioned, optimizing your environment, help to create a supportive environment, whether it's changing the foods you have, you bring into your home, changing your environment, organizing your places, your home, your office, optimizing your environment to whatever goal that you have.

The N is to never give up. You're going to fail. You're going to fall, and what it's happening is, is you're creating new neuropathways. Your brain is wanting you to go right back to drinking that favorite sugary drink, which is not healthy for you. Your brain loves it though. It's sugar. Being addicted to sugar is just as bad as being addicted to cocaine, and so you're going to battle your brain, and you got to stay consistent. You're going to fail, you're going to fall, but that's okay. You're going to keep going.

The G is to gut check your progress. At the end of the day, you got to be honest with yourself. If you're not doing the things that you need to be doing in order to accomplish your goal, you need to go back to your why. “Is that strong enough? Is it strong enough for you to continue to move forward to fight those battles that are trying to keep you from not accomplishing your goal?” At the end of the day, you got to be honest with yourself, and you got to look in the mirror and see, “Where can you make changes, or do you need to change your environment? Are you still a 100% committed, and how is that showing up, and are you taking responsibility and not waiting for something or someone else to do something in order for you to take action on the things that you need to take?”

That's just like a micro piece of what the S.T.R.O.N.G. Method is about and how I've helped men go from having anxiety to thriving, where they're focused at work. They're focusing. They're focused on tasks, small tasks that eventually get them to accomplishing their goals, helping men to battle or to overcome the addiction of sugar, helping men to reestablish what's fulfilling to them and creating, redefining their life where they now feel fulfilled, they've re-engaged in their marriage, they've re-engaged with relationships with their children, and also increased their income and increased their wealth.

Doug:   Yeah. I hear you on all fronts, and I'm a big fan of taking responsibility. Although I don't always like that, it's always nicer to make something else the cause. It's not my fault, right?

Anthony Treas:   It's a tough word.

Doug:  In health, I think what's interesting in health, and the word that I've been using, I just wrote a book that'll be out this year, and it's ‘How I Got Off Five Medications And Saved My Life'.

Anthony Treas:   Perfect.

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Doug:  Really, the message is we can't abdicate control. Like we are responsible, and once I figured that out, as much as my doctor is medically trained, she's medically trained, and that, I can't blame her for putting me on medication. It probably saved my life until I got my health in order, but you need to take responsibility, and if you're not getting the answers from the advisors that you have, you need to go look for other advisors.

Anthony Treas:    Yes.

Doug:   It's not the answers that I want. It's the answers that you need. I mean, I'm not talking about building a support group that's going to pat me on the back and says, “Good job” while I'm running down the wrong road. I'm at McDonald's having a burger Super Size and a Coke. Now, I don't do that anymore, but that's again, that's my choice.

Anthony Treas:   Yes.

Doug:   I'm not saying like you said, people do what they want to do. I'm just not interested because I don't like how I feel after that. That's the other thing I think that maybe that you didn't mention is that once your new habits kick in, sometimes when you go back to eating that whatever it was, fill in the blank or the days I don't exercise, I feel lethargic, like I need to get out there and get some fresh air and get moving.

Anthony Treas:   Yes. Yeah. That's great, and people are getting … That's another thing that I didn't mention actually, are people are eliminating their medications. I usually reluctantly try to not say that in a sense of like the whole medicalization and how there's this scope of practice if you will where all you can do is share like my experience in getting on medication, but it not being a life sentence like you mention.  You can't get off your medications and working with your doctor and know that it's not a life sentence. Oftentimes, people think, “Oh, I'm going to be on this anxiety medication for life or this anti-depression medication for life.” That's not the case. Medicalization wants you to be the pharmaceutical companies want you to be, and oftentimes, many people do think that “I'm going to be on this medication for life”, and that's not the case and that's another thing that is a result of my health coaching.

Doug:  Sure, they do. What are you excited about in the next say six months?

Anthony Treas:   Doug, one of the things that I didn't mention to you before, but I'm actually traveling the world right now. I am in Bogota, Colombia right now. I am living my ultimate lifestyle. I am traveling the world. It's one of the things that I encourage men to do, is to live out their adventurous side. Now, it may not be what I'm doing right now, traveling the world, building my business, and inspiring men to look at their health in a whole completely different way, so I'm excited about the next six months of helping men not only to relook at their health and how it impacts their entire life, whether that's their career, their business, their relationships and their future, but also for them to stop denying that adventurous side of them, whatever adventure means to them, whatever that fulfillment means to them. In the next six months, I'll probably be close to five or six different countries, so I am sharing that with other men and inspiring them, and that's what I'm excited about.

Doug:  Good for you. I am so encouraged to hear that. The book that wrecked me, which you may or may not have heard of, or maybe you've read was Tim Ferriss' book, ‘The 4 Hour Work Week'.

Anthony Treas:   Yes.

Doug:   Right?

Anthony Treas:  Yeah.

Doug:   I'm thinking, “Why not? Why do we have to show up at the same place five days a week and work eight hours? What if I can get all my work done in four hours on Monday and six hours on Tuesday, and take the rest of the week off, or why can't I …” Like you're in Bogota, “Why can't I work there?” I mean, our connection in the podcast works perfectly fine from Bogota. They have electricity, good food, and running water.

Anthony Treas:   Yeah.

Doug:   It's nice to have a change of scenery, so that's good for you. That's so cool.

Anthony Treas:   Yeah. It's been exciting. I'm going to be in Cartagena next week, and then Medellín, and then I'm actually going to Venice, Italy for a conference over there, but going to be running business and living my ultimate lifestyle in encouraging other men to stop denying that adventurous side of them and to of course not to deny their responsibilities either, but to really find that adventurous side that oftentimes I find men doing, and so it's exciting.

Doug:   Two questions for you. This is always the toughest question for my guests. Who's one other guest that you think I absolutely have to have on the podcast?

Anthony Treas:   That's a good question. Let's see. As far as … Okay. Now, as far as marketing goes?

Doug:   Yeah. Just a good guess. I mean, marketing is important to grow your business, but our conversation today is if you don't have your mental capacity, you're not going to be able to think, and if you don't have your physical capacity, you're not going to be able to work, so while marketing is important if you're sick or dead, neither is important.

Anthony Treas:   Yes. Yes. Yeah. Yeah, right. Yeah. I would say if you haven't interviewed her, her name is Shana James. I definitely would interview her on your podcast.

Doug:   Okay. I will track her down or reach out to you. Speaking of reach out to you, and I'm assuming people are going to want to follow you around physically. That might be difficult, but how can they find you online?

Anthony Treas:   Yeah. They could find me at Strongmencoaching.com. That's StrongM-E-Ncoaching.com, or they could find me on social media at Strong Men Coach Facebook and Twitter, and then Strong Men Coaching on Instagram.

Doug:   Excellent. I'll make sure that we transcribe all these show notes. Thanks, listeners for tuning in. I'd really encourage you to reach out to Anthony. Check out his website. Check out his blog. He's got lots of information on his site. We'll make sure we post all the links to his social media as well. Hey, if you're just considering this may be to start, take one step forward today towards your better health and wellness, and that's just going to Anthony's page and sign up, and follow him, and just learn a little bit about him. You don't have to make a commitment today to change your life, but make a commitment today to at least consider it. Thanks for tuning in. If you like this episode, don't be shy, and make sure that you subscribe and leave a review, and we look forward to talking to you on the next upcoming episode.

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iron. Hear from Veteran and Coach Anthony Treas on how to become STRONG
and healthy

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