128% higher click-through rate – what are the best email subject lines?

128% higher click-through rate – what are the best email subject lines?

Who doesn’t want to generate more sales from your email list?

We’ve all heard the money is in the list, but this article shows there is money in the subject line … what are the best email subject lines?

I was heading away for the long weekend.

Caught a glimpse of email as I was logging off.

So I flagged in my reading file.

Skip Labor Day For Back-To-School Email Promotions

“New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day.

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016.”
by Jess Nelson, August 31, 2017, published in Media Post

Read the entire email post

We all know that generating sales is a process with sometimes many steps. Using email marketing is no different. Each step has it’s own job to do.

  • The right people on our list – quality, they have budget and can make the buying decision
  • Deliverability – getting your email to your peeps
  • Subject line: getting your email opened
  • Copy – engagement, adding value, sales

I'm amazed at so-called marketers that try a clickbait type headline that is not congruent with their email marketing message.

If you pause for just one second and ask yourself … is tricking my prospect or customer to open my message (lying to him/her) the best way to start a conversation.  You've already lost my trust at this point.

Share a couple of the best email subject lines that you have tested.

POST
your comments,
thoughts and
responses below.

Head over to my podcast and have a listen to one of my many interviews with leading email marketing experts.

Make sure you are subscribed to my email list to get details regarding the release my new book:

3 BIG LIES
The Real Truth About Renting Email Lists
to Generate Targeted Leads and Sales

Is email list rental coming back in style?

Is email list rental coming back in style?

Imagine my delight when the

Author of “Email Marketing Rules” and Research Director at Litmus published a survey about email list rental.

I’ve responded to both the short version of have you done an email list rental? on the Litmus blog and also on their LinkedIn page.

I’ve copied and republished the detailed email list rental survey below.

——————————————
If your brand has ever rented an email list, how was it structured? Select all that were a part of your list rental experiences.

  1. We were given the list by the list broker/owner to use.
  2. We never saw the list that our message was sent to.
  3. We shared our suppression list with the list broker/owner.
  4. Our message was sent to the list on our behalf by the broker/owner using our sending domain and brand.
  5. Our message was sent to the list using the list owner’s sending domain and brand.
  6. When our message was sent to the list, it included the list owners unsubscribe link.
  7. When our message was sent to the list, it included an unsubscribe link so subscribers could opt out of future offers from us.
  8. The message sent was in opt-in based signup (i.e., the recipient had to opt-in to receive future offers).
  9. The message sent was in opt-out based signup (i.e., the recipient had to opt-out to avoid receiving future offers).
  10. I don’t know or our brand hasn’t ever rented an email list.

——————————————
Originally published by Litmus

For those who know me you’re clear on where I stand on this topic …

… having been the largest single purchaser of email list rentals as a media channel for years.

The opportunity for email list rental to form part of your media buying has never gone away, it has gotten better, cheaper, and it’s just not discussed in most circles.

Maybe it’s time to have the conversation again.

POST
your comments,
thoughts and
responses below.

Head over to my podcast and have a listen to one of my many interviews with leading email marketing experts.

Make sure you are subscribed to my email list to get details regarding the release my new book:

3 BIG LIES
The Real Truth About Renting Email Lists
to Generate Targeted Leads and Sales