Three
Big Lies

Email marketing is not dead. If you’re not using it, you’re losing. In fact, I don’t think anything is ever dead. Some things aren’t as valuable as they used to be. But the ironic thing is that I actually think email is a VERY strong platform at the moment. We all need to market in the year we live in. So right now, email is a killer app.

“Email is the cornerstone of our digital lives, and Doug Morneau is here to explain how to turn a humble email list into a powerful sales funnel to help broaden your reach, engage your audience, and — of course! — drive revenue. This book should be required reading for marketing directors, small business owners, online entrepreneurs, and anyone else searching for a proven, high-ROI method to make meaningful contact with customers.”

Insightful and thought-provoking read for marketers of all levels, highlighting the full potential of email marketing for all businesses, with many hidden gems of ideas along the way!

In the email marketing space there are a few hard and fast rules; “Never buy a list, and be careful how you rent one” top that list. Doug takes these taboo topics and shows you how to get it right each and every time. I could have used this book many times over the last two decades to educate clients and help them build a better more, successful email program.

I met Doug Morneau many years ago as the VP of Zacks Vertical Reach Media, and I learned many things from the knowledge he gave so freely. He taught me about new technology and to remain open-minded about this ever-changing world of marketing. My favorite aspect of Doug is his passion. His passion for his family, his health, and of course marketing. He brings that passion to his new book “Three BIG Lies”. Anyone who reads it will learn a great deal; and will recognize how much Doug loves what he does.

I’ve been online since 1993 and leveraging the power of email marketing since 1995. Just when I thought email was on its last leg, along comes Doug’s new take on using email as a media opportunity. I really enjoyed his stories and case studies which demonstrate how to market under the radar of your competitors while reaching a new audience using innovative tactics. Well done!

This book will empower you to make more money. Statistically, email is one of the biggest drivers to create more profit online – yet most people – have no idea how to use it. Doug is one of the professionals, so stop what you’re doing, get off social media, and learn Doug’s methods. It could very well make you rich.

As a serial entrepreneur, I’m always on the lookout for innovative ways to grow my business. Three Big Lies is the first book of its kind that I’ve seen that walks you through the opportunity to dramatically ramp up leads and sales by leveraging the successful brands of other companies by having them send your sales message to their list.

In my role consulting organizations on how to best leverage their email list, I deal with the issues Doug outlines on a daily basis. If you plan to use email in any way in your marketing plan, this needs to be on your reading list.

Email marketing is not dead. If you’re not using it, you’re losing. In fact, I don’t think anything is ever dead. Some things aren’t as valuable as they used to be. But the ironic thing is that I actually think email is a VERY strong platform at the moment. We all need to market in the year we live in. So right now, email is a killer app.