Three
big lies
About The Book
What if you could reach your ideal customer, each of whom has raised their hand, asked to be contacted, and given permission to receive information about the exact product or service that you offer?
Wouldn’t you agree that would be a great opportunity to share your story, your offering, and offer to help them with their problem, by purchasing from you?
At every event, discussion with authors, business groups, and entrepreneurs over the last 5 years the revelation has been the same. None of them realized that they could use permission-based marketing via email list rental to immediately gain access to hundreds of thousands of potential consumers of their products and services.
Readers Testimonials
About The Author
Doug Morneau is a serial entrepreneur and founded his first company over 32 years ago. Doug is a passionate lifelong learner and expert marketer with significant experience in email marketing. Doug has the ability to quickly understand concepts, adapt to new technologies and new media, making him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.
Doug has made his clients in excess of $100 million dollars, leveraging email marketing and renting third-party email permission-based lists making him the nation’s largest media buyer of email lists.
Kevin Michael
“Finally, a guide to maximizing email marketing. This book is a game-changer in the email marketing space, offering clarity and new strategies. It’s a must-read for those looking to enhance their email marketing skills.”
Back story on why I wrote
What if you could reach your ideal customer, each of whom has raised their hand, asked to be contacted, and given permission to receive information about the exact product or service that you offer?
Wouldn’t you agree that would be a great opportunity to share your story, your offering, and offer to help them with their problem, by purchasing from you?
At every event, discussion with authors, business groups, and entrepreneurs over the last 5 years the revelation has been the same. None of them realized that they could use permission-based marketing via email list rental to immediately gain access to hundreds of thousands of potential consumers of their products and services.
While this lead generation marketing tactic is well known within a small circle of marketers, it’s been absent in the discussion at marketing conferences, and the boardroom. If it has been discussed, email list rental has been misunderstood, wrongfully maligned, and ignored.
Lawrence Katzman
“Doug reveals the lucrative potential of email list rental. He dispels myths about email marketing being dead and shares resources and tricks to maximize ROI. This book is a valuable resource for marketers aiming to boost sales and profits.”
Brian Greenberg
“A must-read for those buying lists and conducting email marketing. This book offers brilliant ideas and is essential for anyone looking to purchase marketing lists.”
During the biggest financial crisis in the history of the world since the great depression, Doug helped his clients raise over $100M in venture capital for their publicly traded companies by sending their story to multiple permission-based rented email lists, using online pay per click advertising, and social media.
His bold aggressive strategy grew his client’s businesses massively and made Doug the largest single largest purchaser of rented email lists in North America booking as much as $16M per year of this media.
With Doug’s extensive experience renting permission-based third-party email lists he has helped his clients to reach millions of potential investors online. In addition to online investors, he has used this targeted and responsive email media to identify and market to many industries, sectors, and consumer group matching his client’s avatar or ideal customer.
So was out of the lack of current and accurate information on the topic, that Doug wrote his book 3 Big Lies. He shares the good, the bad, and the ugly truth of how to leverage third email lists. With plenty of specific details and case studies, he walks through the topic in nontechnical terms suitable for both the experience and new reader on this topic.
KatBee
“Great Value, Actionable Tips, and Helpful Resources! This book offers practical tips that have significantly benefited my career. It’s a necessary read for anyone using email as a marketing tool.”
Back story on why I wrote
What if you could reach your ideal customer, each of whom has raised their hand, asked to be contacted, and given permission to receive information about the exact product or service that you offer?
Wouldn’t you agree that would be a great opportunity to share your story, your offering, and offer to help them with their problem, by purchasing from you?
Kevin Michael
“Finally, a guide to maximizing email marketing. This book is a game-changer in the email marketing space, offering clarity and new strategies. It’s a must-read for those looking to enhance their email marketing skills.”
At every event, discussion with authors, business groups, and entrepreneurs over the last 5 years the revelation has been the same. None of them realized that they could use permission-based marketing via email list rental to immediately gain access to hundreds of thousands of potential consumers of their products and services.
While this lead generation marketing tactic is well known within a small circle of marketers, it’s been absent in the discussion at marketing conferences, and the boardroom. If it has been discussed, email list rental has been misunderstood, wrongfully maligned, and ignored.
Lawrence Katzman
“Doug reveals the lucrative potential of email list rental. He dispels myths about email marketing being dead and shares resources and tricks to maximize ROI. This book is a valuable resource for marketers aiming to boost sales and profits.”
During the biggest financial crisis in the history of the world since the great depression, Doug helped his clients raise over $100M in venture capital for their publicly traded companies by sending their story to multiple permission-based rented email lists, using online pay per click advertising, and social media.
His bold aggressive strategy grew his client’s businesses massively and made Doug the largest single largest purchaser of rented email lists in North America booking as much as $16M per year of this media.
Brian Greenberg
“A must-read for those buying lists and conducting email marketing. This book offers brilliant ideas and is essential for anyone looking to purchase marketing lists.”
With Doug’s extensive experience renting permission-based third-party email lists he has helped his clients to reach millions of potential investors online. In addition to online investors, he has used this targeted and responsive email media to identify and market to many industries, sectors, and consumer group matching his client’s avatar or ideal customer.
So was out of the lack of current and accurate information on the topic, that Doug wrote his book 3 Big Lies. He shares the good, the bad, and the ugly truth of how to leverage third email lists. With plenty of specific details and case studies, he walks through the topic in nontechnical terms suitable for both the experience and new reader on this topic.
KatBee
“Great Value, Actionable Tips, and Helpful Resources! This book offers practical tips that have significantly benefited my career. It’s a necessary read for anyone using email as a marketing tool.”
