128% higher click-through rate – what are the best email subject lines?
Who doesn’t want to generate more sales from your email list?
We’ve all heard the money is in the list, but this article shows there is money in the subject line … what are the best email subject lines?
I was heading away for the long weekend.
Caught a glimpse of email as I was logging off.
So I flagged in my reading file.
Skip Labor Day For Back-To-School Email Promotions
“New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day.
Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016.”
by Jess Nelson, August 31, 2017, published in Media Post
We all know that generating sales is a process with sometimes many steps. Using email marketing is no different. Each step has it’s own job to do.
- The right people on our list – quality, they have budget and can make the buying decision
- Deliverability – getting your email to your peeps
- Subject line: getting your email opened
- Copy – engagement, adding value, sales
I’m amazed at so-called marketers that try a clickbait type headline that is not congruent with their email marketing message.
If you pause for just one second and ask yourself … is tricking my prospect or customer to open my message (lying to him/her) the best way to start a conversation. You’ve already lost my trust at this point.
Share a couple of the best email subject lines that you have tested.
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your comments,
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responses below.
Head over to my podcast and have a listen to one of my many interviews with leading email marketing experts.
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3 BIG LIES
The Real Truth About Renting Email Lists
to Generate Targeted Leads and Sales
doug morneau
Doug Morneau - Fractional CMO (Chief Marketing Officer), an ERP (Enterprise Resource Planning) guru, and an active investor and advisor in business growth by acquisition. With 30+ years under his belt, he's also a media buyer extraordinaire and an author with an International Best Seller to his name. When he's not interviewing industry bigwigs on his podcast, you'll find him at the gym, doing Olympic weightlifting, or having a blast with his grandkids. Doug's a unique mix of tech-savvy, entrepreneurial spirit, venture capital, and marketing genius. He's your ultimate business world insider!
