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As a serial entrepreneur, I’m always on the lookout for innovative ways to grow my business. Three Big Lies is the first book of its kind that I’ve seen that walks you through the opportunity to dramatically ramp up leads and sales by leveraging the successful brands of other companies by having them send your sales message to their list.
In the email marketing space there are a few hard and fast rules; “Never buy a list, and be careful how you rent one” top that list. Doug takes these taboo topics and shows you how to get it right each and every time. I could have used this book many times over the last two decades to educate clients and help them build a better more, successful email programs.
In the email marketing space there are a few hard and fast rules; “Never buy a list, and be careful how you rent one” top that list. Doug takes these taboo topics and shows you how to get it right each and every time. I could have used this book many times over the last two decades to educate clients and help them build a better more, successful email programs.
Insightful and thought-provoking read for marketers of all levels, highlighting the full potential of email marketing for all businesses, with many hidden gems of ideas along the way!
What if you could reach your ideal customer, each of whom has raised their hand, asked to be contacted, and given permission to receive information about the exact product or service that you offer?
Wouldn’t you agree that would be a great opportunity to share your story, your offering, and offer to help them with their problem, by purchasing from you?
At every event, discussion with authors, business groups, and entrepreneurs over the last 5 years the revelation has been the same. None of them realized that they could use permission-based marketing via email list rental to immediately gain access to hundreds of thousands of potential consumers of their products and services.
While this lead generation marketing tactic is well known within a small circle of marketers, it’s been absent in the discussion at marketing conferences, and the boardroom. If it has been discussed, email list rental has been misunderstood, wrongfully maligned, and ignored.
During the biggest financial crisis in the history of the world since the great depression, Doug helped his clients raise over $100M in venture capital for their publicly traded companies by sending their story to multiple permission-based rented email lists, using online pay per click advertising, and social media.
His bold aggressive strategy grew his client’s businesses massively and made Doug the largest single largest purchaser of rented email lists in North America booking as much as $16M per year of this media.
With Doug’s extensive experience renting permission-based third-party email lists he has helped his clients to reach millions of potential investors online. In addition to online investors, he has used this targeted and responsive email media to identify and market to many industries, sectors, and consumer group matching his client’s avatar or ideal customer.
So was out of the lack of current and accurate information on the topic, that Doug wrote his book 3 Big Lies. He shares the good, the bad, and the ugly truth of how to leverage third email lists. With plenty of specific details and case studies, he walks through the topic in nontechnical terms suitable for both the experience and new reader on this topic.