The Beginning

I was 13 when my grandfather taught me how to read a stock chart. He’d retired at 36 after bringing gold and silver mines into production, and he wanted me to understand how capital works before I learned how to spend it.

So I saved everything I earned from odd jobs, bought seed stock at $0.15, and watched companies either go public or go broke. That was my first lesson: systems beat hope. Every time.

By the time I graduated high school early with honors, I’d already started my first sole proprietor business. Then another. Then another. I wasn’t chasing ideas—I was chasing the answer to one question: What makes some businesses compound while others collapse?

The Education

I started an apprenticeship with plans to launch a manufacturing company. I completed the Canadian Securities Course. I studied the mechanics of capital, operations, and scale.

But I learned the most important lessons the hard way: I made it big. Lost it all. Started over. Made it big again. Lost it again. Started over again.

Only the veterans who’ve weathered those storms understand what actually breaks a business—and what makes it bulletproof.

The Breakthrough

During the 2008 financial crisis—the biggest collapse since the Great Depression—I helped clients raise over $100 million in venture capital by building systems that told their story at scale.

I became the largest single purchaser of rented permission-based email lists in North America, booking as much as $16 million per year. I wasn’t guessing. I was testing, measuring, optimizing, and scaling what worked.

I managed campaigns running $800,000 per week. I built email marketing systems that converted at 8-figures. I worked inside publicly traded companies and startups alike, architecting the marketing and operational systems that turned investor awareness into capital raises and product launches into revenue.

The Evolution

Over 40+ years, I’ve generated more than $100 million in measurable results for clients. I’ve managed over $40 million in media buying budgets. I’ve worked with businesses doing $100M+ in annual revenue.

But here’s what I learned: the tactics change, but the principles don’t.

Whether it’s email lists in 2008 or AI automation in 2025, the businesses that win are the ones with systems that compound—not campaigns that expire.

That’s why I shifted from execution to architecture. I don’t just run campaigns anymore. I build the systems that make businesses scalable, profitable, and resilient.

What I Bring To The Table

I’m not a consultant who read about business in books. I’m an operator who’s:

• Built, bought, and sold businesses
• Deployed capital and managed risk
• Scaled companies through financial crises
• Implemented enterprise ERP systems
• Optimized media strategies spending millions
• Raised over $100M for clients through marketing systems

I’ve also served on corporate and government boards, directed charities, and volunteered my time to causes that matter. To whom much is given, much is expected.

I’m also the author of the international best-seller Three Big Lies, which shares the pitfalls and successes of building businesses using rented email lists. And I host the Real Marketing Real Fast podcast, where I interview operators who are actually building—not selling courses about building.

Why I Do This?

Because I’ve seen too many good businesses fail for bad reasons.

They don’t fail because they lack effort. They fail because they lack systems. They scale revenue but not profit. They add headcount instead of automation. They work harder instead of smarter.

I help businesses doing $5M+ in annual revenue build AI-powered systems that eliminate bottlenecks, convert leads, and compound profit—without adding chaos.

When I’m not architecting automation or advising clients, I’m in the gym training Olympic weightlifting or spending time with my grandkids. High performance in business—like in the gym—requires intelligent systems, not heroic effort.