Step into the fast-paced world of ‘Real Marketing Real Fast’ with me, Doug Morneau. Each episode is a power-packed journey through the twists and turns of digital marketing and website acquisition. Expect unfiltered insights, expert interviews, and a healthy dose of sarcasm. This isn’t just another marketing podcast; it’s your front-row seat to the strategies shaping the digital landscape.


Gavin Zuchlinski Tips:

  • Sell your consulting time automatically online with prepaid appointment
  • Let automation help coordinate your appointments in all time zones
  • For most people, their complete day runs around their schedule and appointments
  • Productivity Hack – Automate, Delegate Integrate

Doug: Welcome back, listeners. Welcome back to another episode of Real Marketing Real Fast. In the studio today, I’ve got a guest joining me from Acuity. His name is Gavin Zuchlinski. He is the founder of Acuity Scheduling. It’s the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and an espresso maniac. That’s a word he doesn’t use lightly. He wholeheartedly believes that businesses should be fun. Acuity Scheduling supports over 50 thousand businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Through customer support, it is unmatched in the industry and his focus is on easy and pain-free scheduling with one on one support, as they have helped their clients grow their businesses and thrive. So welcome to Real Marketing Real Fast.

Gavin: Thank you for having me on here.

Doug: Hey, I’m really happy to connect. I mean I love whenever we can talk to someone who’s helping entrepreneurs and small businesses be more productive. Is there anything in your bio that you’d like to add or did I miss anything out?

Gavin: No, that’s pretty great. Yeah, so, Acuity Scheduling is my baby and is my bootstrap company, so we’ve been around for almost 10 years now and have done a lot along the way with changes in marketing and everything else. Yeah, it’s kind of fun. It started with my mom; she’s a massage therapist and had seen her going back and forth with clients. Just this rigmarole of people trying to reschedule and going into stories of like “Aunt Tillie’s kidney stones” and everything, so I knew there had to be a better way. That’s where Acuity Scheduling was born. So now it’s grown from her to now, just tens of thousands of businesses all around the world, of all shapes and sizes, from marketers to small businesses, brick and mortar to virtual, and it’s been a blast.

Doug: So what do you think the biggest leverage point is a business owner or somebody that’s running a marketing department, or even an entrepreneur to take and use a product like yours?

Gavin: Yeah, it’s been interesting to see the change, too. Where it used to be like a value-add and now we’re seeing it slowly shift into just being something that everybody is starting to have, and is really a necessary part of your business because you go from the standard way of people trying to book appointments and try to find a time to meet is like say, “Hey, are you free this Thursday and blah, blah, blah.” You send a couple emails back and forth to eventually winnow down on a time and all of this takes up time, it’s less convenient for the person. And where Acuity steps in, is now you can be sleeping in your bed and have somebody in Hawaii book a time with you when it might be 2:00 AM your time and it just pops up on your calendar, automatically synchronizes everything so you never get overbooked. It can translate time zones and everything, so you don’t have any of that awkward back and forth, where you forgot the West Coast was three hours away from you in the East Coast type of thing, which I used to do way too frequently. So simplifying all of that so that you can have things and get booked immediately while you sleep.

Doug: Well, and I think one of the things that I really liked looking at Acuity was the fact that you also have the ability to take payments. It’s not just about me scheduling, maybe with a staff member or a prospective client. If I’m selling my time, whether I’m massage, like you suggested, or I’m selling my consulting time by the minute, people can book and actually pay for.

Gavin: Yeah, exactly. And it’s … I really think about it like there’s some great schedulers out there. Some of them are just more like a contact form that makes it convenient to find a time and we really want to support businesses, too. So, being able to make it so that you can brand everything to you; make it look like your business. Create custom intake forms to collect everything that you need beforehand, and also take payment, because if you’re a business, you’re probably making money off of it and connect into all of the other apps that you use to like ZOOM and GoToMeeting and Google Analytics and everything else, to really track everything and make your business better.

And that’s another interesting thing, too, is that we see a lot of people change from going to just like, “Oh, I’m researching a consultant,” or something. You know, maybe I’ll send them an email and get in touch with them and eventually meet with them. And there’s a lot of ways to sort of fall out of that, and what we see a lot is people will just impulse book things and I’ve been guilty of this, too.

We actually made some pricing changes recently and I was searching online for somebody to help guide us with that and looking at a few different pricing consultants. And then I actually found one who was using Acuity and had their time set up for something like $400 an hour, but I just sort of stopped my search there, booked a time with them and then met with them within a couple of days and it was fantastic. I ended up going with them to try to help us and all because they had a scheduler on there that would let me pick a time, get locked in and even make a payment in advance so that we could get things confirmed and on the way without any of the back and forth about payments later or anything else and we could really just get down to business talking about what we were looking for.

Doug: Well, I guess it doesn’t get any more qualified than someone who’s already prepaid for your time before you show up to your appointment.

Gavin: Yeah. That kind of is. And me as the customer, I’m way more likely to show up if I’ve made that investment, too. So, we spent a ton of time, too, trying to make the scheduling process as simple as possible because we find too when somebody actually books, they’re confirmed in there and are much more likely to show up. Especially when we’re sending them reminders and everything else and then making it as easy as possible for them to actually book in. Then you can get those impulse people who late one-night book something and then realize that they have to show up for it when they get their reminders and everything else. And that’s awesome to see and it is a good feeling too for you as the customer to be able to do that instantly.

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Doug: Well, I’ve noticed the number of integrations you’ve got as well. I do a lot of work in the email space and so right away I went to see, well, who are you integrating with an email I went “Oh, there’s Drip, there’s Constant Contact or there’s AWeber,” so you had all the big guys were in there.

Gavin: Yeah, and that’s part of it because scheduling is … For a lot of people, their day to day completely runs around appointments, and scheduling is like sort of the hub that goes into that, where based off of your appointments, you’re doing things like accepting payments, so we got that handled. Adding people to your contact lists, sending up different email campaigns to go through there and we have the basic capability for that inside of Acuity. We can set up like a series of a few emails, but then also integrate with all of these partners so that you can get them onto your big mailing lists or like MailChimp Automation and Drip and everything are amazing to try to get that and try to re-engage with people afterward. And that way scheduling can sort of be fit into your overall business and really help to connect everything together so that you can get them and all of those different parts of your business.

So, yeah, we have integrations with the big email clients, a lot of accounting ones, too, like QuickBooks and FreshBooks and Xero, for so you can add them to your contact list and start generating invoices, especially if you don’t know what the price of what you’re going to be doing is in advance of a meeting. And then a lot of marketing tools, too. Like, Google Analytics and Facebook, Tracking Pixel, and just pretty much, actually you can add custom conversion tracking code and I love the video meeting ones, too. Since we’ve seen a lot of people … Everything time you schedule an appointment you were going into ZOOM and trying to schedule a meeting inside of there and make sure that everything was matched up and that way you can take that 10 minutes per appointment away and just have to connect Acuity so it handles all of that for you automatically.

Doug: That’s really cool. I mean one of the areas that I first started using it actually was in social media. I find that one of the reasons that Social doesn’t work as well as it could is because of people … This is kind of weird, but people aren’t being social. They use Social like, “Hey, let’s just use this as a broadcast platform.” So, I have my EA go through and qualify people who want to connect with me, especially on LinkedIn, and they get a message back and it’s not a sales message, it’s just a, “Hey, you know we don’t really know each other. Is there something you’re looking for? If you wanna have a discussion, you can book 30 minutes a time.” And I get a lot of bookings that come from LinkedIn, and sometimes they’re people that want to sell me something, sometimes they’re people that may use my services, but they’re just surprised, when you get on the call, it’s like, “Wow, I was amazed that we actually connected.” So, it’s really a good way to get people, I think, in the online world, offline.

Gavin: Yeah, that’s an interesting one. Yeah, it is interesting to see too how this can help connect people together and even though you’re taking that way, that back and forth, sometimes we hear from people that they’re afraid of that human touch will go away, when you’re just having people book themselves online, but we actually find quite the opposite. Since flipping through a calendar isn’t a valuable amount of time and sometimes the friction would be too much to go back and forth and find something, that you’re saying, people just don’t connect. So, by having a schedule, you can focus on more meaningful talks together and really focus on your time together and learn something about each other instead of flipping through a calendar or maybe just not even meeting at all.

Doug: Yeah, absolutely. Now, is there an instance or an example that you can share where somebody really took your tool and used it and leveraged their business and saw a massive change? Maybe somebody that was different or like just came in that knew that … Wasn’t using a scheduler or they were using a different scheduling tool and with the toolset that you guys brought, they could see more sales, more inquiries, more …

Gavin: Oh my gosh. They have so many fun, different stories. There’s been a long time … There’s a couple of different ones … But there’s been a long time user of us, who they started out … I think they were in Australia and they were a nail salon of some sort, I believe. And around the same time that they started their business, they had a couple other people start up pretty much identical businesses at the same time. And they’ve been around for years and years and a while ago, they sent an email in that said, “Hey, we’re growing a little bit, blah, blah, blah.” Asking a few questions about that and then mentioned that they’re growing, they really felt, because they made it so much easier for customers to book with them, that they weren’t necessarily better than the other competitors around them, but they made it so much easier and were able to help re-engage their customers so much better, that while a couple of the other places were declining, they were actually still expanding. And I absolutely love seeing that. Not the most technical one, but just a great business success story about taking away the friction and really making your customers happy.

There’s a couple on the technical side, too that is also really fun. There was one larger company; I can’t share their name, but they had I think a dozen or two dozen salespeople and were trying to make leads as simple as possible and then had … So what they ended up doing was they had all of their sales folks create, on the same Acuity account, setting their own schedules and everything else and then had a booking page and a couple booking pages on their website for their different areas and then had that funnel down to the sales people, having everybody’s availability pooled together and hooked up to a GoToMeeting, so that they could create the video meeting at the same time and connect it into a couple other programs. And everybody was in different time zones around the U.S. and the U.K. and everything else.

In the end, it was this beautiful … Through all of this crazy set up of different people and time zones and apps and everything else, there was this beautiful set up where you as the customer, you go to a page, you click a button, you get a list of times, you just click a time, fill out your name, and then confirmed. But behind the scenes, it was doing everything, where it was finding a salesperson who was available for what you were looking for, routing the meeting to them, making sure that they were available and looking on their exchange calendar to make sure they didn’t have any other meetings at the same time and then adding it on there and scheduling the GoToMeeting, putting all that information into the calendar invite for you and the customer. And they had just this gorgeous set up where, for the customer, it was absolutely as simple as possible. Just a couple of button clicks. And for their larger team, everything was taken care of, so that their larger team didn’t have to fiddle around with all of these different apps. They said that it saved them about 15 minutes per meeting, with all of the different things that they had to do and just really distribute the load on their team and it worked out beautifully. I was happy about that one, too.

Doug: Well it sounds brilliant. I mean, I get the back and forth and that has always been a nuisance, so using this tool obviously makes that go away. But I also like the idea, like you’re talking about, especially in not necessary, but retail services, where you’re booking appointments. And I’ve often, when I’ve worked in that area, tried to convince my clients to get people to prepay. I find that you get a lot less cancellations when somebody’s already paid for their massage appointment or paid for their nail appointment.

Gavin: Yeah, exactly. And we actually have the option, too where you can just have people enter a credit card, but don’t charge them and then vault that behind the scenes also. Just if you wanna try to avoid no shows that you can … maybe not necessarily charge them right away, but charge them a no-show fee if they don’t actually show up. So, yeah, trying to keep that as flexible as possible, too because payments are sort of core to the business and it definitely has the side effect, too of people are much more likely to show up and you’re also much more likely to weed out people who might have the tendency to no show if they know that they’re going to get charged for it.

Doug: Absolutely. So, could you tell us a little bit about gift certificates and subscriptions? This is something new I haven’t seen with scheduling before. This is your business, so let us know what is it, and how does it work?

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Gavin: Oh, yeah. Absolutely. Gift certificates, packages, and subscriptions are another way so that you as the business owner can really start monetizing on your appointments, too. All of these work really similarly, where you can have somebody prepay and get a certain amount of appointments. So, say you’re, I don’t know, a business coach and you have the one initial meeting and then you have ongoing … say two check-ins every month. That’s an amazing one to set up as a subscription so that somebody can sign up and then, say automatically get charged $500 every month and they get a subscription that tracks their appointments so that they can see how many they have remaining, they can book it and they’re automatically charged too. So you can change your business with subscriptions from just being one time payments to having a recurring revenue stream for your appointments.

And then similarly, for packages and gift certificates … those are great ones too if maybe you don’t need it on a recurring basis, but for gift certificates, be able to say, “Gift somebody another appointment.” So you can do the massage gift certificate for somebody else or packages, too. Maybe give a discount and help your cash flow when you have people bulk purchase 10 appointments in advance. And instead of the old way of tracking that in a spreadsheet somewhere or like my mom used to do on scraps of paper, you can have that just being tracked of automatically, so that people don’t need to think about how many appointments they have left. It’s just tracked and it lets them know, and you know that they can’t overbook and they can only book for what they’ve paid for, too. So, it’s a great way to improve your cash flow and take away that headache of tracking who has what and what’s left and everything else, too.

Doug: That’s really cool. Now you’re seeing more and more people doing online memberships, where you’re going to regular ZOOM meetings or you’re going to GoToMeeting or GoToWebinar. So to have it all automated and have the payment side looked after, would be just super beneficial to have it all in one place.

Gavin: Oh my gosh, yeah. Yeah, it’s been great to see the different types of business that set up using that. We’ll see people doing things, sort of like I expected, like massage gift certificates and like subscriptions. But then we see great ones too, where it’s an online service where they’re using it and they’re doing some appointments and then also using it as membership into resources on their website, too. Where when somebody signs up for a subscription, they get access to just resources on their site and they use Acuity to help with that subscription billing to charge the customer, too.

Doug: Tell me a little bit about the technical side. So, for our listeners that are going, “Wow, that sounds really cool, but how much time is it gonna take my web guy, my graphics guy, or who do I need to bring to the table to make this work?” So, walk us through what it would take to get this set up and up and running.

Gavin: Yeah, so we have a lot of power in Acuity like we’ve been talking about. You can go absolutely crazy with set up, but we try to make the simple things as simple as possible, too. When you get started, just from you as an individual just trying to get people to accept appointments with you … On the basic level, you can set that up within a couple of minutes and if you do need help, too, we’ve got a great support team and webinars and some chances to chat with folks, too and get all of your questions answered to help with that. And you can do a lot more, too. You can start customizing it and getting it into your website. And we’ll actually help with getting it into your website, too. There’s just a little form you can submit to give us access and we’ll actually get the scheduler totally embedded on your website so that you look even more professional, too, instead of just a stand-alone link. And we’re here for all of that.

On the basic end, you can get it set up within a couple of minutes, but then we see people go and really start to customize things; get things connected to all of their other apps and into all of the different workflows. But what I usually recommend, is figure out what is the core part to your business, what do you really need to set up? Say, just getting your consults set up. Focus on that, get that started and then get on to some of the more advanced things later, once you have clients being booked in too. Yeah, we can make it as simple as possible and our team is here to help you along the way as well.

Doug: So for listeners who aren’t using your tool or any sort of automation, a question may come to mind is, “Well how do I make sure that I’m not being overbooked or it’s not booking appointments when I don’t want to take appointments?”

Gavin: Yeah, that’s a great question. With Acuity, you can … Most people are already using an online calendar. If you’re still stuck with a Day-Timer book, doing pen and paper, I’d definitely recommend switching to something like Google or iCloud first. But once you’re already on one of those two, we connect with Office 365, Exchange, iCloud, Google Calendar and all of that. So you can sync that with your calendar, your Acuity calendar, so all of your events that are already inside of your other calendar program just show up and make sure that you don’t get double booked. That they won’t block you off. We’ll automatically check those and you can see all of that.

And then when you go into Acuity, too, there are tons of settings that you can control your availability really granularly and also some new fun things, too, to try to optimize your schedule automatically. But on the basics, once you get started, we’ll walk you through setting up your availability so you can just use some nice human language and say like, “Hey, I want to be available for this appointment, like my consults from 9:00 AM until 5:00 PM every day, but then I only wanna do intro calls with new customers on Mondays and Thursdays from 1:00 – 5:00 in the afternoon” and you can set that up pretty easily.

We also have some new, fun features, too, to help people optimize their schedule. So we saw people when they were just starting out, they would try to set up these … They would be available wide amounts of time and they got a little intimidated when clients would go to their page to book with them and see all of these open times, so they wanted to create the idea of scarcity. So we just recently added a new feature to make you look busy, to take away a percentage of those slots, but slowly release things out once you do start to legitimately get booked up. So people can fully book your schedule, but you create the appearance of scarcity when you’re just getting started.

On the other end, too, often we’ll see … I personally, I can be available a wide amount of time during the day, but I wanna keep my meetings all back to back together. So you can do that, too if you want to. So that when somebody books an appointment, you can try to automatically have, say, all of your consults automatically scheduled back to back, so you can have the schedule start to organize things. So you just have a single block of appointments to through and you don’t have awkward one-hour gaps, 30-minute gaps throughout your day. I find that personally, a whole lot better of a schedule for me, where I can do meetings and then focus on my other work at other points in the day and have things clustered together, too.

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Doug: Yeah, that totally makes sense. And I run multiple calendars, so I’ve got one for my LinkedIn, I’ve got one for general appointments and I’ve got one for my podcast. Like you’ve said, I’ve got them hooked up to my Google Calendar, so it all funnels to one Google Calendar, and I just put in shoulder times. So, if I’m going to be out of the office traveling, I know I need an hour for travel and it works really well. I make sure my gym time’s in, my study time’s in, and so I just put all the important stuff and so I think that’s what it’s done. The side benefit of using a tool like Acuity is that it really forced me to get everything in my calendar that I needed to get done. If I needed an hour to review a proposal, I just block out the hour so I can’t take an appointment. And with my podcast, I try to cluster my interviews around a day or two afternoons.

Gavin: Yeah, exactly. And we see people using it for all of their business things. You can really set priorities, too, where you can say, “I don’t want more than one of this type of meeting per day.” That way you can focus on what’s really valuable and let your schedule say “no” for you.

There was one person that I was talking to who was running a web development firm and they had new client meetings that they would do a little bit less frequently than meetings with their existing clients. But then they also had just coffee meetings in there for Friday afternoons ’cause they had so many people saying, “Hey, do you just wanna chat, do you just want to get together?” So they tried to schedule things in there, and that way they didn’t feel bad when they said, “No, I can’t meet with you for three weeks.” They could just let their schedules say that for them and then they also found that those things that people would contact with and say, “Hey, I need to urgently meet with you,” all of a sudden became not so urgent once they realized that you were actually kind of busy and they were willing to wait a couple of weeks, too. So, that was a great one, to let your schedule say “no” for you and really keep to your priorities that you set up.

Doug: Yeah, that’s a good point because when people email you, they’re expecting an immediate response. But if they look at your schedule and your schedule’s full, that seems to be more acceptable than you saying in a note back, saying, “No, I’m sorry, I can’t fit you in,” because they’re thinking, “Of course you can’t fit me in.”

Gavin: Yeah, exactly. Like, “If you’re emailing me now, you obviously have time right now. Why can’t we chat?” Absolutely. Having the schedule communicate that for you, where you’re a little bit more transparent about what times you’re available and they can see that you are available a couple weeks from now, they’re way more accepting of, “Okay, Gavin is really only available two weeks from now. I’ll have to accept that.”

Doug: I’ve also found that it’s been very helpful with the work-life balance. So, I read in … Looking at your background, you said that you’re a bit of a tech geek. So, when we started having kids … and we have adult kids now … but when they were teenagers in lots of activities between dance and football and rugby and all the stuff they were doing, we’ve set up a family calendar. And my wife would just keep track of all the events that we’re going to go to for the kids. I find the tendency is if I look at my calendar and I have a client saying, “I really need to meet with you on Friday afternoon,” I’m thinking I’m supposed to be on the football field … My tendency would be to think, “Well, I should really look after my client.” But because it’s on the calendar, that appointment just doesn’t happen then, it happens when I’m available. So, it makes sure that I’m more available for the stuff that’s important.

Gavin: Oh my gosh, yeah. I have a one-year-old son now, so I’ve been trying really hard to keep normal hours throughout my day and not work excessively. So, I have my hours set out on my schedule and all of a sudden all those meetings with people in the Pacific time, where I would be the one meeting at 7:00 PM, it’s now them meeting at 8:00 AM their time and it has really helped keep me to more normal hours, too.

Doug: So there you go. So it’s a way to not only to get organized but to be more productive and make sure that you’re looking after your family. In your case, it’s a one-year-old, so … Boy or girl?

Gavin: He’s a boy. Winston is his name.

Doug: So, hopefully, Winston’s probably sleeping through the night now, so you get a little bit more rest.

Gavin: Oh, yeah. Actually, he was pretty good. Around five weeks he was sleeping almost all the way through the night.

Doug: Oh, there you go. Just have to get him his own schedule so he knows when to wake up when Dad’s not meeting.

Gavin: I know. He doesn’t really pay attention to that at all.

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Doug: Well, I can speak … Mine are older, they’re all in their twenties. We’re in the grandchildren now and it doesn’t get any better. But when they get older, they can fill in their own schedule.

So what are you most excited about today as it relates to a kind of what you see in your industry and marketing and using Acuity to help people in their business. What do you see in the next six to twelve months?

Gavin: Oh, yeah. I think some of the more interesting things coming up are adding more smarts to the schedule. So, we sort of had this phase in Acuity where at first it was just something to make booking meetings a lot easier and then started connecting to all those other parts of your business. And now that we have integrations with all these different calendar programs and everything else, the two new features that I talked about; the whole making you look a little bit busy and trying to cluster appointments throughout the day is just the first step in starting to add a lot more smarts to your schedule. And taking, where you can really have the system prioritize things for you. And that’s one that I see a lot of fun things potentially happening in the future, too. Where it can go just from a calendar that’s kind of dumb and people pick the times, so now all of a sudden the calendar trying to pick the right way, so that you can be the most productive throughout the day and we’re just at the beginning of that and I can’t wait to see what we end up coming up with later for that.

Doug: That’s really cool. So, a couple more questions here. What do you think the biggest myth is about using a tool like yours? I don’t know if there is, I’m just asking because I’m sure … There’s a reason why not everybody’s using it, so there must be some hesitation or some reasons why people think, “Well, I don’t think it’ll work for me because, blank.” Fill in the blank.

Gavin: Yeah. Probably the single biggest one is what I mentioned before. People are afraid to use an online scheduler because they don’t want to take away that human contact part, or they think it’ll take away human contact and be a little bit less personal. And no, the exact opposite is what we find, is that your customers end up liking it a lot better because if you’re talking to them on the phone, they can now all of a sudden book a time with you, at night when they’re sitting around in their pajamas with their laptop and you’re closed for business. And you as the business owner, too, flipping through a calendar, on the phone, when you’re trying to chat back and forth through email, isn’t valuable human contact time. Using something like Acuity to book appointments, opens that up so that now at the end of the meeting, instead of trying to say, “Let’s set this up for next Thursday, does that work for you? No, no, the following one,” You can just have them book a time with you and you get a couple more minutes where you can figure out what’s going on in their life and connect to them as another human being.

Doug: Absolutely, but if you’re really stuck in the old school, sending 10 or 15 emails back and forth to get an appointment, I guess you can keep on doing it manually.

Gavin: Yeah, yeah. I definitely wanna hear you’re free on next Thursday. That really lets me know more about your personality.

Doug: Yeah, and I like the option of the scarcity [inaudible 00:29:38]. It makes sense. I see a lot of entrepreneurs that … You’re right. You put your calendar up and your calendar’s blank, that’s gotta be a scary thing when a prospect shows up to your website and says, “Hey, this person’s free … Oh, it looks like 24 hours a day, seven days a week.”

Gavin: Yeah, that can be a scary one. And we also saw that on the other side, too, with the clustering of appointments together, where people would just be like, “I don’t like it where people can just pick any time during the day. I personally want them to go back to back,” and start to set up rules for that. Yeah, it’s been really interesting. Just getting started, is sometimes the hardest part. We find, without a doubt, that once people just get over that initial hurdle and get people starting to book online, then they absolutely love it. Their clients love it and then you love it and things are just much simpler.

Doug: There you go. Makes sense. So, who’s one guest that you think I absolutely have to have on the podcast?

Gavin: Ooh, that’s a great question. I like listening to podcasts and I think it’s one person that I’ve never heard on a podcast. I don’t know. I love Squarespace and I have never ever heard the CEO of Squarespace on any podcast. And they’ve grown from something that he built, sort of like me, to now a ginormous company. So I have a lot of respect for them and I’d be curious to learn a bit more.

Doug: Okay. I will look him up and track him down to see if we can, in fact, get him on the show. What’s the best way for people to get ahold of you guys?

Gavin: Yeah, let’s see. Right after this, I’ll set up a link, where people can reach out to me directly, where they can get my contact information and social media. And then also get an extended 45-day trial for Acuity instead of our normal 14-day one. That will be acuityscheduling.com/doug.

Doug: Well, excellent. So, there you go. Well, thanks very much for that offer. I’d encourage our listeners to sign up and give it a try. And the 45 days, I can’t speak for everybody, is always nice for me, because I find it’s like, “Oh, I’d really like to have that trial” and then seven days go by and I’m thinking, “I really wanted to try that, but I’ve lost my trial time. I’ve been busy.”

Gavin: Yeah, so that extended time and definitely when you sign up, reach out to our wonderful support team, too. Full of smart humans, who we’ve trained well on Acuity, that can help with all of your crazy scheduling needs, whatever you want to set up.

Doug: Well, excellent. Thanks so much, Gavin. You’ve been a very interesting guest to have on and you shared some great insight for people in terms of growing their business, getting organized and being able to collect some money in a different way online.

Gavin: Absolutely. Thank you for having me on here.

Doug: Well thanks, listeners. This was another episode of Real Marketing Real Fast. Make sure that you check out the show notes, they’ll be up when the episode is posted. We’ll make sure we’ve got all the links to Gavin; his social media, the special offer that he’s made you, as well as the social media site, so you can track them, follow them and see how they’re doing. If you’re not a subscriber, make sure you subscribe. Sign up for our email list. The link is on our page. We will feature various products, tools and guests like Gavin in our emails, so we keep our listeners up to date on what’s happening. And if you’re on iTunes, don’t be shy, feel free to subscribe, reach out and leave a review. So until next episode, have an awesome week.

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"Innovation isn't just thinking outside the box; it's about setting the box on fire and building something extraordinary from the ashes."

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