Keys in this episode

  • While you're talking into that headset, or that computer, or that microphone, remember there’s a real person on the other end of that
  • When creating and delivering your webinar think more like a teacher than like a marketer and break your content into steps
  • Keep your sales pitch short and simple
  • You do what you do well and hire out the rest

Doug Morneau: Well, welcome back to another episode of Real Marketing Real Fast. Today we have the privilege and the honour of having Tim Paige as a guest today. So looking at Tim's background and the many things he's accomplished, he's known as the smartest person in the world or a webinar superhero so we’ll be putting him to the test and I'm sure he’ll be happy to share some nuggets on that. He's hosted over 1,000 webinars grossing nearly $10 million in revenue directly from those webinars for the companies that work with him.

He’s also a professional voice actor with clients such as NBC, Jimmy Kimmel Live, Weather Channel and Comcast and more. He’s a husband to one, a father to two and beloved by he says at least three. I'm sure those clients that he made the $10 million for love him as well. His presentations are often littered with comic book references and he bleeds a Syracuse [inaudible 00:00:55]. So we know a little bit more about Tim. So hey, welcome to the podcast today.

Tim Paige: Yeah, thanks for having me. That bio is a result of somebody writing a bio that doesn't like writing by bios. Those things I'm always like, “Okay, I have to talk about myself. I have to make myself sound interesting. I don’t know.” By the way, one thing just so people don't think I’m like some arrogant douche, you mentioned, in the beginning, I think I had written that I'm considered a webinar superhero by the smartest people in the world not that I think I am the smartest person in the world.

Doug Morneau: Well, fair enough. I’m looking at your bio before we connected and then I went to your webinar stats and I looked and I thought, “Man, you really downplay the stuff that you've done. Two in the $10 million but in terms of engagement and number of webinars you’ve done, that's really phenomenal in an age where people trying to get into that space and make it happen.”

Tim Paige: Yeah, thanks. I appreciate that. It's been really fun. I have had the opportunity to do some really cool things, work with some great companies and have some just incredible mentors along the way who have just taught me so much and helped me avoid a huge part of the learning curve. I'm a huge believer in mentors and coaches and piggybacking on the wisdom of others to help you avoid a lot of the stuff that you otherwise would have to fall into.

Doug Morneau: So then I’m assuming you have a coach as well?

Tim Paige: Yeah. I've got several coaches in all different areas of my life and business.

Doug Morneau: I thought I’d ask before I went with my next comment, which is often when people say, “Hey, I’d like to coach you.” I’d say, “Well, who’s your coach?” “Well, I don’t have one.” It’s like, “Oh thanks for phoning. Goodbye!”

Tim Paige: Yeah, I think that all coaches should have coaches. If you believe that coaching is necessary then hopefully you believe it's an ongoing necessity. I believe that. I don't think you're ever at the point where “Well I'm done. I don’t need to improve anymore.” Like, “Come on.”

I think that all coaches should have coaches. If you believe that coaching is necessary then hopefully you believe it's an ongoing necessity. I believe that. I don't think you're ever at the point where ‘Well I'm done. I don’t need to improve anymore.'

Doug Morneau: We won’t spend too much time camping here but it's interesting drawing a parallel between sports and business. Everybody in professional sports has a coach. These business guys go “I don’t need a coach.” It’s like, “The best players in the world have coaches. What’s wrong with you?”

Tim Paige: Exactly.

Doug Morneau: So I want them to shift over to marketing and promotion and driving leads and revenue. You see lots of people talking about webinars and wanting to get into webinars. You've obviously had a huge amount of experience kind of like the guru in the space. So can you share with our audience a major breakthrough or success that you’ve had using this specific tactic say for a new business?

Tim Paige: Yeah, sure. So I think for me one of the biggest things, the biggest breakthrough that I had is that I find a lot of people treating webinars as if it is any other marketing channel. Webinars just like every marketing channel, webinars are completely unique in what they are. They are long-form content that is live at least when you're hosting the initial live webinar, and all of the webinars that I host are live. I personally don't have anything to do with automated webinars, which is I don't have anything against them, it's just that's what I do is live webinars.

So looking at webinars, they are so unique in the fact that they are really long. It’s long-form content. It’s live. People are … they’re with you and so you're engaging with them in real-time and interrupting their lives so that they can be there with you. The biggest breakthrough that I've had is just that. It’s just remembering that while you're talking into that headset or that computer or that microphone there’s a real person on the other end of that, that even if they’re not engaging like even if they’re not asking questions or they’re not responding when you, “Yeah, so tell me right now what did you think of that or whatever?”

Even if they’re not engaging, there's a good chance that they're sitting there hanging on every word and hoping for you to give them some piece of knowledge or wisdom or a tip or tactic that can change their life. A lot of times I attend webinars as an attendee because there's something that I'm looking to improve. I know that something could be a lot better. Many times getting better at that thing could have a profound impact on my life. So I may be sitting there holding my baby who’s soon to be one year old, on my good god and simultaneously trying to keep my four-year-old from like smashing his head on the wall as he runs around in my office. Also, like doing four other things but it doesn’t mean I'm not listening. It doesn't mean I’m not hoping for something amazing for you.

So when I look at it from that perspective, it drives me as a host to really, really do a good job delivering on whatever promise that I made at the beginning of the webinar and to engage on as many levels as I can. Asking questions and responding to questions when they come in. Doing my best and never fluff and just really give them as much as I can in a way that helps them as much as possible. That's been a big breakthrough for me and if you can do that, you’ll separate yourself from so many webinar hosts which I hate say it because I'm a positive guy but so many people just are terrible at webinars. If you can do just that one thing, you can really separate yourself from all those people.

Doug Morneau: Well that’s why you're the awesome guy. You're right. Often I see it doesn’t matter what channel you look at, people take their marketing materials and think that if I’ve created it once, I can take that same information and I can just distribute it through every channel because people engage the same way on emails they do social which simply isn't true.

Tim Paige: Yeah. Think about it this way. I'm literally coming up with this off the top my head, but if you were running a hospital, you wouldn't treat your paediatrics ward the same way you would treat your emergency … like I do know. You don't treat your cancer ward the same as you treat like someone who broke an ankle. They’re very different. You have to look at things differently. It’s the same way in marketing. You're not going to look at your email marketing and treat an email the same way as you’re going to treat a tweet as the same way you’re going to treat a long form sales video as that you’re going to treat a webinar.

Webinars are really, really … I mean it’s so important to look at it as the unique and special channel that it is. That if you don't, it's not only going to create a whole lot of frustration for you, but it’s going to create a lot of frustration for your audience and webinars have the potential to be really expensive for you, the business owner if done improperly and if you're spending money to drive traffic and you’re using partners to promote them. There's a lot of opportunity for failure, but you can really have your bet when you put the needs of your audience first and like focus on that as the primary thing. Sales are like the next thing. No question. If we’re doing a webinar, we want to sell stuff, but right before that, right more importantly than that, it's that your audience leaves that webinar having had their lives improved in some way.

Doug Morneau: Absolutely. I think a lot of webinars you’re right and there are some really great ones and there’s some that are not so good. Even the ones that are not so good, I can usually find something to take away. At the end, I may not buy the product, take the offer or do business with them but there's usually something there. So you're right. I find a lot of educational value. Many of these people we’ve done business with for years now.

Tim Paige: Yeah. That's exactly … the other thing is even if … look at it this way. This goes into any channel in marketing. Even if somebody doesn't buy from you on that webinar or even if they never buy anything from you, they don’t work with you whatever but they attend the webinar and you delivered a heck of a lot of value and you’re really good. They took something away from it and they were like … they’re not your ideal customer or whatever. Later on down the road who's to say that your ideal customer who happens to be that person's brother or best friend or whatever is like, “Hey I’m looking for this thing XYZ and I'm looking at option X, option Y and option Z which is you.”

That person that attended that webinar is like, “Oh yeah, I attended your webinar. They were really good. They really seem to know their stuff and the product was really cool.” That matters. That matters 100%. I look at it from a … I don’t want to say moral perspective because it’s not really a moral but for me, it’s more like I want to be doing work that is good, not bad. I want to be doing work that’s not just about putting money in my bank account. Even if you take that part away and you go like, “I don't care if I … I can sleep at night if I kick a puppy every day.” Even if you take that away, still from a business perspective it matters what people think about you and what people are saying about you. You can have a profound impact on that when you care about them more than you care about you bringing in some money on a webinar.

Doug Morneau: Absolutely. So what do you think is the biggest myth about webinars and producing them?

Tim Paige: The biggest myth about producing them or hosting them or whatever, I would say it's that, that anybody or that everybody should do one which might sound funny coming from a guy who loves webinars this much, but I don't think that everybody should do them. It's the same reason I don't think everybody should have a podcast. It’s the same reason I don’t think everyone should do a YouTube channel. Those are all great things but if it's not something that first off that you enjoy doing or could eventually enjoy doing, if it's not something that's really in your wheelhouse, again it can serve to really hurt you and your business and become a source of frustration. You don't have to do webinars. Just because they're awesome, doesn't mean you have to do them.

Doug Morneau: Right.

Tim Paige: Just with anything else in businesslike. Look, I had another example. You don't have to do cold calling. Hey, cold calling can be a huge source of revenue for your business. I did cold calling for years many, many, many, many years ago and I made a lot of money doing it, but I hated it. I don't ever want to do it again. So just because it can be a good thing for your business doesn’t mean you have to do it. You can hire somebody to do it. There aren’t a lot of people that are good at doing them that aren’t just doing them for themselves but they’re out there. So yeah, that would be the biggest misconception is that like you have to do them. You don't have to do them.

Doug Morneau: Fair enough. You’re right. I always look from the first [inaudible 00:11:12] look at is where is my audience? So the media that we use is dictated by where’s the audience I want to reach.

Tim Paige: The caveat to that though is that just because your audience right now isn't watching webinars or like doesn't even maybe know what a webinar is, doesn't mean that you shouldn't go there. If that’s something you think you’d be good at and you could do it, I think there’s a huge opportunity there. I'll give a great example. Real estate. Real estate agents like real estate agents in general unless they're in big cities and even there, it's infrequent, aren’t doing a lot of webinars. I could see literally off the top of my head I can think of 10 different things that a real estate agent could use a webinar for.

Just as an example, you could do a webinar where you bring in the world's top staging expert or even just a staging expert or even a local staging person and do a webinar on how to best stage your house to sell it for more money and promote it on Facebook in a targeted area in your local region. Then all of a sudden, all these people are like, “Wow!” All the people that are on that webinar are either selling their house or are looking to sell their house or are other real estate agents and that’s fine. That's okay. That's … whatever. If you want a store, your competitor is going to come in. So you do that and all of a sudden all those people are qualified leads or a lot of them are qualified leads.

Then you have the opportunity to connect yourself with them and then later down the road when they're ready to sell their house, they think of you or you obviously have their information so you can then start marketing to them and stay in touch with them or you can re-target them in Facebook. There's just so much potential there. I mean I'm telling you, there's nobody in my local area that's doing that. Granted I live in a small town but there’s still nobody that's doing that. When I lived in a city of 330,000 people which is still relatively small, nobody was doing it. I literally never once saw a webinar about real estate and I'm very interested and active in that stuff. So my point being …

Doug Morneau: That’s really cool. You’re right. I’ve never seen it too. Yeah, absolutely. I think you're right. Just because nobody's done it before doesn’t mean you shouldn’t do it.

Tim Paige: Yeah, love it.

Doug Morneau: So in terms of people getting started, you mentioned unique contents. So what would you suggest is a mind shift that a business owner or the Martian would have to have before they would launch into say “I heard this guy he's an expert on webinars. So we should do webinars.” So how do they need to change their thinking around their current marketing strategy at a high level? I realize we’ve only got a few minutes, but what advice would you give someone?

Tim Paige: I would say it's to think more like a teacher than like a marketer. Webinars are very teaching oriented. I think a lot of times when we’re marketers, we tell these long stories and I think those are good like long stories are good, no question about it. A webinar is in a way a long story, but one of the problems is when you do a webinar that is kind of a chunk of information like just a 45 minute or hour long chunk of information with like an intro, chunk of information, pitch, it's really, really hard for people to take something away from that. So I actually … all of my webinars except one are step one, step two, step three, whatever. They're all broken down into steps.

Each step could be something that if somebody only saw that one thing that would have a profound impact for them. So that's how I tend to build my webinar. So it's important I think to shift your thinking into, how would I teach a lesson if I was in front of a room of college students that were studying this topic that I talk about? How can I teach a lesson that would give them a huge like what they say in the fitness space, gains? Huge gains in their knowledge of whatever I’m teaching as opposed to, how can I tell a story that maybe I guess that's really focused on bringing them into my world? Instead of trying to bring them into your world, try to help them and bridge the gap between where they are and where they need to be in order to be your ideal customer.

Doug Morneau: That’s funny. The reference I often use over and over again is date before you try to get married.

Tim Paige: Yeah, yeah that's exactly right. You can while you're dating be laying the foundation for marriage. I know you probably should if that's the direction you're looking to go. So I'll give a little sales pointer. I thoroughly believe that the sales pitch of your webinar is very low on the rating of things that are important in your webinar. I found, in fact, my sales pitches as barebones as it gets. You’ll see a lot of people where they spent 15 minutes going from content to sales pitch. It's 15 minutes of set up where they're like, “You can go down two paths and path one.” Then they spent five minutes talking about how bad it is right now. Then path two is like this golden shining. That's fine. It works and I'm not going to lie and say that stuff doesn't work. It does work but for me, it's never been my favourite thing. It feels infomercially. Right?

Doug Morneau: Right.

Tim Paige: So what I found is that when you remove all that nonsense and … within your content with whatever you're teaching, when you’re within your content making opportunities for you to say, “By the way, what I just taught you, you can absolutely do on your own. However, my software or my training program can help you do that even more easily because we hold your hand or whatever.” You build in those opportunities organically. It's not some like shoehorned in the thing that allows you to at the end go, “Hey, so at this point, look, you know everything you need to know about my products. Let me tell you how you can get it.”

Then you offer them some bonuses and you link them up to wherever they’re going to go to buy it. That is so much in my entirely biased opinion, that is such a better experience than when you're in a webinar and all of the sudden you’re like, “Wait, now we’ve just moved into the part where he’s going to sell me something.”

Doug Morneau: Yeah, we shifted gears. Yeah.

Tim Paige: Yeah. It's so much better when you do it that way. Again, in my opinion, some people like it the other and that's fine, but that's just what I found works really well. Again, what I find is that a lot of people will be like, “I just love how transparent that was. I loved how you told me in the beginning that you had something for sale and that you're going to tell me all about it and you definitely wanted me to buy it, but also that you would help even if I didn't.” People love that so much more. They want that honesty and transparency. They want to be treated like a person not like a customer.

Doug Morneau: Looking at your stats, you had 32% conversion rate and $10 million in sales tells me that your approach even if people want to be more salesy, your approach still brings in some money.

Tim Paige: For sure, it works. It works for me. There are other people out there and I guess I won’t name names because I'm going to compliment them. There are other people out there that are doing the entire polar opposite and it's like 15 minutes of an introduction and telling their story. Then there’s some good content in there. Then there's a really long transition and then there's the pitch which is like stack bonuses and all that. They’re selling like crazy. That's awesome for them. In fact, again, I know a lot of people that are doing this that are great people, that do really care about their customers and they love their product so much that they'll do anything to sell it and that's great. I have no problem with that. It’s just my method is different and mine is based on what I want to see as a viewer that’s all.

Doug Morneau: So some of the feedback I get or some of the pushback I get people “Well if I tell them everything that I do, then they don’t need to hire me.” I totally refute the teacher versus marketer that you need to build some trust and some credibility with people and you should give before you ask. So what has your experience been when you’re talking to the clients and they’re saying, “Well, I’m going to give away all that information for free for 40 minutes.”

Tim Paige: I totally understand that. It’s a logical fear. Here’s the thing though. If you can tell somebody all that you know in one hour, I’m not sure that you are right to be doing what you do. I don’t mean that to be harsh. Think about, you’re not going to fit everything. You have probably spent years and years or maybe decades becoming amazing at what you do. You can’t distil all that into 60 minutes and beyond that, the webinar isn't about teaching all of your expertise. The webinar is about helping somebody with one really specific problem that they're having. Can I give an example? Would that be okay?

If you can tell somebody all that you know in one hour, I’m not sure that you are right to be doing what you do.

Doug Morneau: Sure, go ahead.

Tim Paige: I’ve got a friend Fraser Bayley. He is a vegan fitness expert and he helps people get in great shape whatever that means to them. Now he's a professional bodybuilder. He looks like Batman’s suit. He’s just jacked. Vegan guy and you’re like, “Oh, he goes to farms and pets sheep and stuff.” He's this big jack dude. Anyway, so he … one of the things that he struggled with was he wanted to teach people how to become really healthy and fit and get in great shape and blah, blah, blah on a webinar which is great. However, it’s such a big thing and you're trying to cram that all into 60 minutes.

So what he started doing was specializing and each webinar would solve one specific problem. In this case, it would be like he would do a webinar that was like how to build muscle on a vegan diet and then in parentheses it would be like don't worry you get plenty of protein or something, where it’s like a really specific problem. If he said, “Come check out my live webinar where I'll tell you how to get healthy.” It's like …

Doug Morneau: Pretty broad topic.

Tim Paige: That’s a broad topic and it’s not believable. You don't think you could do that in 60 minutes. If you could do it in 60 minutes, it would be hopefully plant-based diet, like work out regularly, get enough sleep. It wouldn't be really valuable plus it’s not urgent. Yes, getting healthy is important but I probably don't go through the day going, “I should get healthy.” If I do, again, it’s like, “I'm not looking for specific things.” Whereas if I'm thinking, “Man, okay, in two weeks I'm going on vacation and I want to look good on the beach with my shirt off.” That's an urgent specific problem that I'm feeling right now that I want help with right now. So if you did a webinar that was like how to lose 7 pounds in 10 days, that's urgent. That’s specific. I will attend that webinar.

So that eliminates the feeling of “Why would you hire me because whatever?” but clearly I can give you some stuff to do, but if you really want to get serious and really lose the weight in two weeks, go through my program where I give you daily exercise and the meal plans and all that stuff. So it's a piece of the pie that's really valuable, but the real handholding and making it easier, that's where your product comes in.

Doug Morneau: Yeah, and I think that's a super valuable point. You can't educate … that can’t sell people or convince them or educate them on your whole life's experience in 30, 40, 50 minutes.

Tim Paige: Yeah, exactly right. Again, there's more to it than just knowledge. We want to educate them. We want to give them that knowledge but there's something about rolling with the punches and dealing with the things that happen. Again, like with fitness, I could literally give you a meal plan for every single day of the week and a fitness plan. I could tell you what foods to eat and what not eat and how long. I could literally lay it out it for you exactly, but then when 3:00 hits and you get that craving for Oreos, having all the knowledge in the world won't stop you from desperately wanting Oreos. That’s where working with that fitness coach where you can send a text and be like, “Hey, I really want some freaking Oreos right now.”

That's where that makes it valuable and how to roll with the punches of doing that and getting that experience right. So again, I think a lot of it comes down to we think that our knowledge is just some finite thing that when we put it down and we give it to somebody, they're done with us. Like experts write a book and then people still hire them to go turn their company around or whatever the thing is. So your knowledge is finite and there's so much more value to what you do than just when you tell people stuff you know.

Doug Morneau: Like you mentioned, there are both people writing a book and then hiring you. I mean it's the buying process. I was with her publisher. I've just about to publish a book on email marketing, my experiences have been renting third-party lists at a very high level. Our clients spent $200,000 to $300,000 a week. So we got very good at partnering with big companies that would send our message out. So I went then I attended a webinar like you said and I bought the online course which was $700 or $800. I went through the course. I thought, “Yeah, this guy is really smart. He's laid it out really clear so I understand. Now I’m going to hire him to do it because I don't want to do it.” So it was just a qualifying process to say, “Is this the guy I want to spend money with as a publisher?”

Tim Paige: That's exactly it. It’s so funny because obviously, we work together in my voice over business. It's so funny because I used to tell people … I had this thing where I gave people my list of equipment at the time like all the gear I use so they could literally buy all the gear I used. I did a video that showed them exactly my process for editing. So they could buy my gear. They could follow my process for editing. I had a scriptwriting guide as well. So like how to write the intro and outro. Everything was laid out. My whole process, you could just take it and do that and yet so many people that would go through that would then hire me.

They’d go, “Okay, he's got like $8,000 worth of gear and I tried to do it myself but I couldn’t make the gear sound good and my voice and like I can’t do certain things. Then I try to edit it together but there are some things that just don’t make sense to me. Forget it.” So part of it is you give people the knowledge, they go try to do it themselves and they could if they really applied themselves but they find they'd rather spend their time doing the stuff that they care about and just hire you to do it.

Doug Morneau: You do what you do well and hire out the rest.

You do what you do well and hire out the rest.

Tim Paige: Yes, exactly.

Doug Morneau: People say, “Well, why don’t you just tell me all the stuff you do for email?” It’s like, “We have one tool that we use that allows us to spy on all competitors’ emails.” “Oh, I want to get that.” “Okay, well it’s $30,000 US a year for a license. You can retain me and I can look for you or you can go buy the license and learn how to use the software fill your boots.”

Tim Paige: Yeah, exactly. Exactly right. Exactly right. I'm a huge fan of hiring the best of the best and paying the money for the best of the best rather than trying to develop entirely a new skill set and use all these new things. That's why you talk to Liam or Britney like that's what they do on my team. Liam and Britney, they write the scripts. They find the music and they’re better at that than I am. I'm really great at the voiceover and the audio production. They’re better at those other things. So I let them do that. I have specific people that I hire for a certain thing. I have a design person that I use. I build great slide decks but I can't design them. So I have a designer that does that. I would rather have the best of the best specialists doing things that they do best to help make everything I'm doing just elevated so I can focus on the stuff I'm really good at.

Doug Morneau: Well it’s funny because a lot of people just don't want to invest in their business. When I was starting the podcast and I hired you guys to do the intro and outro, people say, “Why don’t you do it yourself?” I said, “Well I’ve never done it before. So why do I want to learn how to do it? I'm just interested in marketing it and finding the right guest and making sure the marketing side so it’s good for everybody, the listeners. I go back to these online groups. We won't mention them but the conversation a lot of them is around “Well you use Zencastr, don’t you have to pay for that?” It’s like, “Yes, 10 bucks a month.” “We use Zoom. It's free.” It’s like, “Yeah, I know. I've heard your podcast. It sucks.” Podcasting is all about audio. So why don’t you invest the money and get a decent tool to record the audio.”

Tim Paige: Yeah, it's totally true. Same thing happens in voiceover a lot. I help a lot of people. It’s not like a business I do. It’s just people ask for my guidance and I'll help them. They’re like, “What mic should I get that’s like 50 bucks?” I'm like, “Don't.” For a podcast, you can get a great podcasting mic, a great broadcast mic for like 50 bucks. No problem.” Webinars, yeah, my favourite headset, the one I use in all my webinars I think is $35. I don't know. For voiceover, it's so competitive and this is literally your product and you want to use a USB mic that it’s just … no. It’s like a few hundred dollars you can get in there and get something going. Then they’re like, “I got to spend …” “Okay, fine. It’s not for you then.”

Voiceover is amazing because it's a business you can get into with so little overhead. You don't have an office. You don't you have to have anything. You just need a decent mic and a closet with clothes in it and laptop and you can get started. Granted you eventually go to something else but again it's the same thing with podcasting. You don't need all that much. You do have to spend a little though. If you were going to go open a pizza shop, you’d need to buy a whole bunch of stuff. So you want to get into business but you don’t want to invest in it, I’m sorry it doesn’t work like that.

Doug Morneau: Absolutely. What are you excited about the next 6 to 12 months in the marketing space? You've got such a great background. You’ve had so much history online.

Tim Paige: Thank you. Yeah, well I'm really excited about … in terms of like the things that I'm doing. I’m really excited about a couple of new webinars that are rolling out. I’ve got one client who I've just been a fan of for so long. Edgar, really amazing tool and we started working together. I'm really excited to roll it out. WebinarNinja has recently released the new version of their platform and had a couple of bugs when it first got started but those are getting worked out now and it is just … it’s an amazing platform. So there's a lot of webinars that are rolling out that I'm really thrilled about.

A couple others I won’t talk about because they haven’t started being marketed yet, but I'm really excited about that. Then the other thing is, it's really fun because I don't have an engineering brain, but I'm getting really excited about cryptocurrencies. This is just in general. In the world in general, what a fascinating time. I'm going to be investing but more just from a technology standpoint, this is going to change things. I believe this is going to change things almost as much as the Internet did and so what a fascinating time. If I could find a way to be involved in that, I'm definitely going to.

Doug Morneau: I have a client that’s based and it's pretty interesting.

Tim Paige: It’s so confusing but it's so interesting. Every engineer I know, every person that understands like deeply understands deep technology is saying that this is like just below the Internet in terms of changing the game. So I'm excited just to see where that goes. Even if I have no involvement, just to watch. This is one of those times where I feel like we have the opportunity to be like, “Holy crap!” Remember when the Internet became a thing? Now blockchain. Blockchain is going to change things just dramatically. It may even be a thing where most people never even can tell but it will have such a profound impact.

Doug Morneau: Just think about what the world is going to look like when you have … when your kids are a little older. Mine are older and out of the house.

Tim Paige: Yeah, it's going to be crazy.

Doug Morneau: We tell them there wasn’t Starbucks. Where did you meet your friends? There wasn’t Subway. Where did you eat your lunch? So just simple things and no, there was no Internet. There was no Facebook.

Tim Paige: Yeah. When I was a kid and we went outside and played like all day for hours and just went in the woods and then came back in time for dinner, went back out into the woods, those things that so many people don't do anymore because they’re on Facebook. That’s not a social commentary, it’s just the fact that things are so different. Seeing what that's going to look like in the future that is fascinating.

Doug Morneau: Hey that’s the new business.

Tim Paige: Uh-hmm.

Doug Morneau: Eco play adventures for the kids. Get them out where they can actually break something or skin their knee or bang a finger.

Tim Paige: Amazing.

Doug Morneau: So who's one guest that you think I should invite on my show?

Tim Paige: There are so many. Maybe, Ezra Firestone, he’d be a great one. I don’t know if you know Ezra.

Doug Morneau: I don’t know.

Tim Paige: He owns Smart Marketer and Zipify. Brilliant, brilliant marketer, fantastic human being. Just one of those people that first time I ever talked to him he was like, “Hey man, you should come to my house sometime.” Just that kind of cool … just great human being. His businesses have done 26 million a year this last year and it’s going to be higher this year. Just amazing.

Doug Morneau: Wow even after taxes probably some left over.

Tim Paige: Probably too. Yeah.

Doug Morneau: So where is the best way for people to track you then get a hold of you?

Tim Paige: Yeah, a couple of ways. If you’re just interested in seeing what I'm doing in the webinar world, I don’t post much but you could go to timpaigewebinars.com. If you have a podcast or you want to start one, my company does … we write the scripts. We find the music. We did this show so if you enjoy our work there, you can go to makemyintro.com. There’s also some great education there that you can check out. Then, finally, if you are … especially if you work at a TV station and you need some new promos or just need commercial stuff or whenever, thevoiceoftimpaige.com and its P-A-I-G-E.com.

Doug Morneau: Excellent. Well, I appreciate your time. Thanks so much for sharing with our audience. You’ve got such a wealth of experience and with that experience comes lots of results. The advice I give people is never to ask anyone for advice who hasn’t done what you’re going to do or is willing to pay the price you’re going to pay. So you’ve surely done that in spades. So listeners, check back for show notes. We will transcribe the notes and then all of the websites and contact information to Tim shared on the podcast. Will be available with links there so you can follow up and yes, he did produce my intro and outro. The music was my choice. The process was a very simple process. I'm an AC/DC rocking kind of guy so that wasn't their choice, that was my choice. So hope you enjoyed the show and thanks so much Tim for taking time on this Friday afternoon.

Tim Paige: Yeah Doug, thank you.





Twitter: @TimThePaige

Instagram: @TheVoiceOfTimPaige